technoculture – Richmond Writing

Metaphor of the Month! Data Scraping

As I prepare for my Fall class, “Writing With and About AI,” as well as a book proposal on AI in the writing classroom, I keep encountering neologisms like this month’s metaphor.

What do “scrapers” do? They can, according to a firm that employs them, “browse sites based on your keyword inputs or connections to your website or social media accounts. They can also skim through online reviews, product descriptions, and other categories.” That sounds benign enough, as sites like this one lie behind no pay-walls (there’s a neologism to which I’ll return in some future post). The practice, according to the Wikipedia entry, appears to date to the 1980s, before we had The Web or household Internet.

Why scrape data to train AI? From the firm quoted in the previous paragraph, data scrapers assist in “automating outreach, [and] they can also help during the early company development and research phases. Even later on, you can use them to monitor online chatter and brand perception.” As I tell my students constantly, they need to learn how to use these AI-based tools, even if they dislike them. Getting a job will depend upon AI-fluency.

And yet as I write this, the BBC has threatened to take the AI firm Perplexity to court for unauthorized scraping of its data and “reproducing BBC content ‘verbatim’ without its permission.” This use of BBC content, though free, poses a new problem for me, a self-professed “Copy Leftist” who has long opposed copyright save for creative work.

Open-access scholarship, my own syllabi, and more in The Creative Commons are there to be scraped. The problem for me involves my and other creators’ words being used without any asking or attribution; this use violates the ethos of the Creative Commons. 20 years ago, I wrote to a Hong-Kong firm that had used our online handbook pages, verbatim, without acknowledgement. I told them I’d be contacting every e-list I knew to show that they had done this. They relented and gave our creators credit. I gave them my blessing to use our content under that one condition.

I’ve long advocated having everything save classified government information and creative work given away, free. That was one promise of the original Internet. Just cite it if you scrape it. I dislike copyright for other materials intensely.

Now I’m thinking that Web-crawlers and other bots that scrape data pose an even larger problem than copyright laws and pay walls. We may need to revise copyright laws to require attribution even for Creative-Commons work, or to watermark all AI-scraped content.

Scrape the barrel for new words and metaphors, then send them to me at jessid -at- richmond -dot- edu or leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Creative-Commons image courtesy of lab.howie.tw

Word of the Week! Agentic

We have this week a neologism that I encounter, suddenly, almost daily. The word is one you need to know, if the enthusiasts for certain technologies are not stretching the truth. Our word proves too new even to appear in The OED.

Soon it will. But what does it mean? In the current contexts about artificial intelligence, “agentic” means autonomous, making decisions on their own. Agentic AI does more than answer a query; it can be given parameters for complex tasks and then go about solving them in a manner it best sees fit. Human input may not be needed by such systems.

I’m thinking of travel a lot lately, and how, before I moved to Spain in 1985, I went to a travel agency with lots of general ideas. I then relied upon them to provide me with several affordable options for touring France and Spain before I arrived in Madrid, for a job interview that led to my first paying teaching gig.

Flash forward 40 years: tonight I dined at a really fine place in Richmond’s West End for sushi and sashimi. I’ve been curious about it since spotting it, so for about 20 minutes I read I used my phone to read reviews, comparing notes others left, looking at how it ranks with other similar places.

Flash forward again to the year 2030: Had I an agentic AI to help, I could have simply said “Hal, could you brief me on the strengths and shortcomings of the food at XYZ? I’m thinking of going.” No huge prompt needed. Hal would perform a number of tasks to discuss happy or unhappy reviews, prices, comparisons, even where the place sources its seafood. It could find out that Kirin Beer, my dad’s favorite, was on tap. I quaffed one in his honor today.

Agency of this sort does not, luckily, imply sentience; I’ve covered the term sentient here before. Even so, these new AI systems already have reshaped industries, if New York Times reporter Kevin Roose’s work holds true. You will need to get past the paper’s paywall to read the entire story, but Roose’s latest column focuses on the downturn in employment for recent college grads. In a podcast Roose prepared from this article, he and his cohost claim that for young college-educated workers, “if you look at the unemployment rate for college graduates right now, it is unusually high. It’s about 5.8 percent in the US. That has risen significantly, about 30 percent since 2022.”

This while overall unemployment stands at historic lows. One theory? Industries are simply automating a record number of entry-level positions. The replacement has proven acute in fields such as finance and computer science.

As agentic AI expands its scope and abilities, how many more jobs will also vanish?

These are questions we humans need to ask, we who have been agentic for longer than our primate ancestors had fire or went on two legs. We need to have a conversation, too, about how agentic we want our cybernetic companions to become. That’s not a doomsday warning, but if one loses a career and means of support, the outcome is dire.

As I tell my students, “if you want a job soon, you must add value to AI output.” Too many of them see AI as a shortcut. That’s not wise. Yet even if the students get wise about leveraging AI’s abilities, agentic AI may make statements like mine sound, and here comes a future metaphor of the month, like whistling in the dark.

AI did not write this piece, but if you or your AI have words or metaphors useful in academic writing, send them along by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Creative-Commons image from Flickr of a wonderful old-school travel agency in Glasgow, Scotland’s Great Western Road. I’ve been there, but the agency must be long gone.

Word of the Week! FOMO

I know, it’s an acronym. Yet a timely one. Do you have “fear of missing out?”

Not me. FOMO is not part of my curmudgeonly life: I almost always see hit movies and TV series years later, don’t watch TV except one hour a week max. I leave my phone silenced, without even a buzz. I don’t give out my phone number, even to my employer. If I don’t know a number in “recents” I block it. I call it my “Love of Missing Out.” LOMO!

So where did FOMO come from? Faith Hill’s article in The Atlantic Monthly (YES, monthly again) gives us her ideas on genesis of our term, “author and speaker Patrick McGinnis coined the term.” I think she needs to say more, as McGinnis explored the idea in the early 2000s and gave it a name, but naming is not always claiming.

The Wikipedia entry and the site cited by Hill note that the “phenomenon was first identified in 1996 by marketing strategist Dr. Dan Herman, who conducted research and published an article in The Journal of Brand Management.” The Wikipedia page compares FOMO to the older “keeping up with the Joneses,” a Postwar phrase.

Hill ends up praising her FOMO tendencies, while admitting:

This is no way to live, you might be thinking. FOMO tends to be described as a dark impulse, something that keeps you from being present as you worry instead about what better option could be around the corner, or scroll miserably through the online evidence of what fun everyone is having without you.

You follow her breadcrumbs to the source, which notes how the fear can be part of anxiety disorder, the most common invisible disability on our campus.

And my students wonder why I call phones “dopamine dispensers.” Dr. Essid’s prescription is an close as your thumbs: ignore celebrities, Doomscrolling, and what comes out of some politicians’ always-open mouths. Ditch binging on TikTok, box scores, and movie trailers. Take out the earbuds and take a walk outside to see real buds already appearing on certain plants.

Build something instead of consuming things. Try some LOMO. You’d find it called JOMO at a Psychology Today article. Lomo can mean “back” in Spanish, though in my experience it meant a cut of meat. So find LOMO by turning your back on FOMO!

Yes, I’m shouting into a hurricane. But I can help a few of you lose that FOMO, part of my life’s work is done. Of course, here I am, seeking eyeballs on a blog and the dopamine hit I get when you tell me that you read it.

Just don’t call me to say so. Harumph. Time to step outside.

If you think of any words or metaphors to share with the community in 2025, send them to me by postcard, telegram, smoke-signal, pony express, signal rocket, at jessid -at- richmond -dot- edu or by leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

WONDERFUL image by Kevin Hodgson at Flickr.

Word of the Week! Administrivia

Sad to say, but I didn’t invent this word. I have used it for years, thinking (wrongly!) that I coined this portmanteau word. Others have long had similar notions.

Today I ran across this sentence in a white paper from McKinsey and Company, “Middle managers confront endless administrivia—and in many cases, burnout.” I get all their briefs on generative AI. I’d prefer to leave shuffling and sorting files, as well as attending most meetings, to an AI, so I see the sentence both as proof I did not coin the term and as vindication: administrative work can often be thankless, but some of it is merely trivial.

What surprised me most involved first use: 1937, in an ethics journal, with this sentence cited in the OED entry, “He recognized that grave problems of public policy were neglected because legislative time was so largely taken up with what might be called administrivia.” That encapsulates the dilemma of our word: important work needs to be done, but in the parlance of office-speak today, too often we “get into the weeds” instead of thinking strategically.

I fear administrivia is rising faster than carbon dioxide in our atmosphere. Consider the OED’s usage-frequency chart. The image blurred but the red line goes one way: right up, a sevenfold increase since 1930.

So think about what you can do to reduce administrivia and get on with important work while at work.

This blog will continue all year, so send words and metaphors of interest by e-mail (jessid -at- richmond -dot- edu) or by leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Image Source: Touch not Milton’s red Swingline stapler! Mike Judge’s superb Gen-X comedy, Office Space.

Word of the Week! Nostrum

My students training to be Writing Consultants recently conducted an experiment in class. They traded papers with a partner and held a writing conference. Then they employed both Grammarly and Chat GPT 4.0 to see what sort of commentary these pieces of software would provide.

Results varied but one commonality emerged: software tends to dispense generally positive-sounding but generic advice such as “be sure you integrate all the sources well” or “check the first sentence of each paragraph to be certain it connects to the final idea in the paragraph before.”

Well, duh. Teaching students to prompt-engineer their questions to an AI helps, but meanwhile, thanks for the nostrums, ChatGPT. I gave one student that word, one I knew but have rarely have used. I suspect that soon I’ll be using this word too much.

What is a nostrum? Where did it come from? And why is it related to our photo of “polite soothing syrups”?

Merriam-Webster’s online dictionary quotes a famous writer for a usage example, “Whether there was real efficacy in these nostrums, and whether their author himself had faith in them, is more than can safely be said,” wrote 19th-century American writer Nathaniel Hawthorne, “but, at all events, the public believed in them.”

A nostrum in our modern sense can still mean a dubious medical cure; several nostrums were hyped at the highest levels of government as preventatives for COVID-`19, with a few fatal and un-prosecuted outcomes. Typically, we instead call these sorts of pharmaceutical scams “snake oil” or just “quackery.” Yet a soothing word or phrase that means little of substance can still go by “nostrum,” especially if otherwise they do not harm a patient.

In terms of origins, our obviously Latin word has an interesting backstory. From my favorite online etymology source, I leaned that current usage dates to about 1600, so again we have a Renaissance term from that era’s renewal of interest in Classical texts for secular learning. You’ll also find many good synonyms for our word at this site, so I highly recommend it. I think I found the origin of the Spanish cura, meaning priest or a cure, there. We have a link to the historically medical (as well as their typically spiritual) cures that clergy brought to folks in earlier times.

I’d heard of the Roman name for the Mediterranean, Mare Nostrum, our sea. And so it was for centuries. That fact must have been soothing to Romans who could live near the coast without fear of dark enemy sails appearing on the horizon!

If you have a word or metaphor you enjoy, send them by e-mail (jessid -at- richmond -dot- edu) or by leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Image Source: public domain image from Picryl

Metaphor of the Month! Netscape Moment

This semester, faculty scramble at an unaccustomed pace to set policies for the use of generative artificial intelligence. Our assignments will never again be the same.

We cloistered academics are having a “Netscape moment.” As the Wikipedia page on the Netscape browser notes, the term became a metaphor for public awareness that accompanies “the dawn of a new industry.” I could not find a first use of the phrase. If you know, please share it in comments.

The shock of this new AI technology, in particular its rapid appearance in our professional lives, calls to mind an instant in 1993 (or was it 4? Tempus fugit) when I spent two weeks at Michigan Tech University, learning how to teach in networked classrooms. One event in particular remains in my brain: seeing a weather pattern from a NOAA satellite move across the screen of a computer, the video feed part of a new application, a “browser” called Mosaic.

In ten seconds, I recognized that everything we do online, personally and professionally, would change. If only I had invested in the firm; I thought of all the applications that we now have–banking, reserving flights, watching television, buying things we probably do not need. I recalled my grandfather’s story of how, as a child, he first saw a motorcar in Southeastern Turkey. He would always say to me “I knew that the world had changed forever.”

Mosaic yielded to Netscape, and for many first-time Internet users, that browser spurred an “aha” moment like my own. From a 2021 story at LinkedIn, we see how usage works for our metaphor, as the writer claims that “cryptocurrency is having its ‘Netscape moment.’ Banks have now been approved by the office of the controller of currency to be custodians of cryptocurrencies.” Thus when our policies and outlook change fast because of a new technology’s adoption–in this case, cryptocurrency–our metaphor comes into play.

You can bet that IPOs for AI firms will be enormously popular. Some will crash. They may crash as hard as Crypto, an innovation I absolutely will not touch.

Other innovations thrive. That’s Silicon Valley history.

If you have useful words or metaphors, by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Image source: Wikipedia

Word of the Week! Paginate

Students delight me when they ask the meaning of a word I use. I do not dumb down my vocabulary for them, though I also do not employ arcane jargon best left to fellow specialists in my field. Asking mentors provides one good method for learning new words. Reading, of course, works even better.

But when I was asked what “paginated” means, for a moment I got taken aback. Not in contempt for my undergraduate questioner but for an increasingly digital world we inhabit, a world that terrifies me because like universities, I see a culture of bookishness as a shield against a Dark Age that might be as close as a few more tragic national elections.

The word “paginate” comes from a post-Classical Latin root, paginare, dating to the end of the last Dark and Middle Ages in the 15th Century.

Modern usage in English for “paginate” dates to the middle of the 19th. That’s not a long time, historically. To paginate means to put a text in order by pages. Nothing more nor less. The OED entry comes across as simply and elegantly as a well designed book.

Now, with real concern I don’t know if the Enlightenment that followed pagination, sparked by printed books, has run its course. Some of my students are anxious about this, understandably, and that brings some comfort. They will have to fix it, as with climate change, racism, and other evils of our era.

As a reader who knows me can attest, I am a person of the book. Personal and public libraries likewise bring comfort in uncertain times and remind me, a first-generation college student, how tenuous and precious a life of books can be, as well as hard-won. Please do not call me a Luddite–I code poorly and manage a Web server–but what Howard Rheingold called the Amish: a techno-selective.

Like shifting my own gears and working a clutch, a now-arcane art I mastered at age 60, buying, reading, and collecting printed texts puts me close to a technology. Two, really: bookmaking and the language we use to communicate.

While I do read some scholarly and journalistic work on a screen, most all reading for pleasure gets done using paper texts that have page numbers. One odd exception: Rowling’s Harry Potter novels, since I began them that way on my iPad in 20`14 when traveling in Scotland (I’m going to read the fourth installment next summer).

My students, on the other hand, inhabit a different world, a mostly unpaginated world. Even back in 2011, as I reported here, blogs like this one were being read and written less by young people. Incidentally and coincidentally, first-recorded use of “pagination” dates to 200 years before that blog post, a bit earlier than the verb form. One wonders how long a run it will enjoy, now.

So be it. What students do with their free time is their choice. I’m delighted when they read this blog, but faculty, staff, and visitors have long been my audience here. Yet for everyone, the world of ideas demands long-form narrative in many fields and books remain a remarkable technology for delivering these narratives.

How to fight this? When my students do bibliographic word, I make them delve into a few print-only resources, citing their work with page references. Yes, I check every one of those.

More hangs in the balance than we might imagine, retaining even faintly a culture of paginated books. I’m worried enough about paginated media that I’m going to start a new category of posts here for endangered words.

Image source: Duke Humfrey’s Library, Bodleian Library, Oxford University, via Wikipedia.

Word of the Week! Phildickian

This one was nominated by reader Leslie Rose III. It’s time, as the fiction of Philip K. Dick really describes the times we endure.

I have featured a post about J.R.R. Tolkien’s influence and the adjective it generated, as well as other others who have earned that status. Dick merits it; I simply wish “Dickensian” were not already taken, as “Phildickian” does not roll off the tongue. Nor does it seem common enough to appear in dictionaries yet.

That said, let’s look at a blog post with Cory Doctorow’s fine reasoning for why our world is “best viewed through the lens of Philip K Dick (whose books repeatedly depicted a world of constructed realities, whose true nature was obscured by totalitarians, conspiracies, and broken computers) and not Orwell or Huxley, whose computers and systems worked altogether too well to be good parallels for today’s janky dystopia.”

Janky? That needs a post, too, but Doctorow’s reasoning seems spot-on perfect. Why, in the midst of a pandemic, do I get a little paper card from the CDC, something easily forged by paranoid and selfish anti-vaxxer types, proving that I have been inoculated and boosted? Why do that, when the government was perfectly capable of printing a DEBIT card, complete with chip and magnetic stripe, for a handout from a former President’s incompetent administration? Why do some patently insane conspiracy theories, left and right, persist?

Why?

Because we live in a janky dystopia where things are not as them seem. Not the other three types of dystopias outlined in this brilliant piece at Medium. Things break, or we get lied to. Bait-and-switch games abound, even from those we grant great power.

Dick’s fiction hit its apex in the equally janky and run-down 1970s, but today things rhyme with that decade, though we have more dangerous cartoon-figures with totalitarian intent, who may or may not be fully human, waiting in the wings.

Dick was not always the best stylist, since he cranked out prose by the boatload under the influence of paranoia and drug abuse, but his best work should endure. Riley Scott did a good job with the Director’s Cut of the original Blade Runner of capturing Dick’s world. That should help the fiction stay in print.

And perhaps we’ll get a better adjective, if not a less Phildickian world. The irony of this post running on the day we commemorate a great man, Martin Luther King Jr., could not be more revealing of the gap between where we should be and where, sadly, we are.

Be sure to send me words and metaphors of use in academic settings, or merely intriguing, to me by leaving a comment below or by e-mail at jessid-at-richmond-dot-edu.

See all of our Metaphors of the Month here and Words of the Week here.

Cover image from Philip K. Dick’s novel The Penultimate Truth.

Word of the Week! Bricolage

Professor Joe Hoyle in our Business School often sends me words. This one comes from a known wordsmith, songwriter Bruce Springsteen, who in his memoir Born to Run writes “This concept of bricolage–that less is more, the best solution is the most elegant.”

The Boss has a definition not far off that of the OED, which notes that such art emerges by “appropriating a diverse miscellany of existing materials or sources.” The term is modern, only cropping up in the 1960s.

The OED’s and Springsteen’s definitions remind me of some 1990s discussions about the early developments of hypertext, both pre-Web and afterward, by authors such as Michael Joyce, Carolyn Guyer, and Ed Falco. It was a heady time, though short-lived. We imagined an online utopia of free content, international connection, and endless horizons. Partly, we got it, as well as darker things.

I well recall Joyce proclaiming ominously at a conference that .com sites had just outnumbered all other sites, as if that were not inevitable. In any case, the term “bricoleur” got bandied about quite a bit by us, the digital hipsters and fans of Cyberpunk in the late 80s and early 90s.

What makes bricolage so different from collage, such as those created by my friend, artist Eric Knight?

My sense is that collage is purely visual and made with images and words on paper, rather than the multimedia, often found-object approach of bricolage.

I enjoy both techniques.

If you have a word or metaphor you enjoy, send them by e-mail (jessid -at- richmond -dot- edu) or leaving a comment below.

See all of our Metaphors of the Month here and Words of the Week here.

Image of maker space full of bricolage materials courtesy of Wikipedia.

Back to…Paper in the Classroom?

I have a penchant for mixing things up in class, if only to keep writers on their toes. For many semesters, I got away from any writing on paper in favor of blogs, digital stories, and wikis. Now, in a literature course I last taught as paperless, some old friends (and nemeses) have returned: staples, margins, page numbers.

Why have I returned to the 20th Century?

When conducting a “paper chase” with 16 Writing Consultants and 18 literature students, I found that paper enables my Consultants to write the sort of commentary they will most likely write for our professors or in our Writing Center. In time, our faculty will embrace multimedia for many projects, but even then, Writing Consultants will need to understand the rhetoric of linear as well as associative, collaborative projects.

One could do what I’m doing with file exchanges, of course, and some faculty do just that. I’m no stranger to MS Word’s track changes and embedded comments, but even as I write this post, a student has contacted me with a question: the introduction I returned to her, with my comments linked to text, does not seem to be “working.”

I’m not fond of MS Word’s dependence upon co-writers having similar versions. I’ll probably have to switch to Google Docs to finish helping her. It’s simply a simpler, and more ubiquitous, technology. Yet even that lacks the ubiquity of paper.

Paper cannot show multimedia (yet). Paper cannot have live feedback forms or allow online tagging and collaboration (yet). Despite these limitations, I’m most curious to see how a paper-based class goes for me this term. Stay tuned.

Some tasks are, however, inefficient on paper. I’d include sign-up sheets for Writing Consultants, whether done collaboratively or with a single editor, as in this example from my current lit. class. Everyone with the link can view the document from wherever they may be. I now consider Google Docs to be “paper plus,” since they preserve what is best about linear discourse but add collaborative features that are clumsy in Microsoft Office, a technology designed for print.