Internship Reflection Week 9

  1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched different career development opportunities
    4. Researched National Apprenticeship Week and events/programs offered
    5. Researched programs we offer
    6. Researched company events
  3. Wrote articles for website
    1. Researched recent news articles relating to workforce
  4. Analyzed content interactions
    1. Researched why certain content may be generating more interaction that others, especially in relation to past research of colors, hashtags, etc.
  5. Researched ways to gain more social media followers
    1. Researched geotags as a way to broaden audience and spread word of our offerings
  6. Created email template for email blast that will be sent to promote a program
    1. Researched program

This week I looked into the effects of geotagging locations in Instagram posts.  Using geotags not only allows people to search particular locations and find our events, but also allows people to see our events on a map after viewing the Instagram post.  Clicking on geotags on our posts will also refer users back to other posts that have the same geotag, showing them other offered opportunities and success stories of past clients.  Geotags allow clients or other business to tag locations for related posts to refer them back to us, where viewers of these posts can be directed to our page to see our other offerings.  For example, if a client attends one of our events and shares a photo, they can geotag the location of the event, which will further spread the word about our services and their locations, as well as allow us to interact with those who are posting.  Geotags can also be useful in finding interests of the community, as searching the most popular recently used geotags in the area can offer insight into these interests.  This can be useful for future social media posts that can be catered to these interests, or even hosting events at these popular locations in order to broaden our audiences and further spread the word about our offerings.

Ex: https://www.instagram.com/p/BmJGZmfj6VI/

Internship Reflection Week 8

  1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched company offerings/goals/partners
    4. Researched different job opportunities
    5. Researched educational and training services offered by partner companies
  3. Wrote articles for website
  4. Researched company events
  5. Analyzed content interactions
    1. Researched why certain content may be generating more interaction that others
  6. Researched ways to gain more social media followers
    1. Searched for more pages with similar offerings and goals to follow

 

In a world of mass media communication, it is important to stand out, and also find ways to engage your audiences. This week, I learned what emojis can bring to the table in terms of social media content, even for professional businesses. Emojis can not only catch the attention of someone scrolling through hundreds of tweets, but they can also be an effective way of engaging others.  While being conscience of keeping it professional, emojis can promote a more lighthearted, approachable, and relatable aura, inviting people to engage with the content. Research shows that emojis are not used more widely used by younger people, so the use would not prompt only younger audience participation.  I found that, overall, “messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t.”  Similar studies have found that people engaging in text with emojis are more satisfied than those with plan text.  To keep it professional, emojis should not be overused, choosing only appropriate times to post them when they will enhance the overall effect of the post.

Ex: https://www.instagram.com/p/Bp-ig9xBI_V/

Internship Reflection Week 7

  1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched company offerings/goals/partners
    4. Researched different job opportunities
    5. Researched educational and training services offered by partner companies
  3. Wrote articles for website
  4. Analyzed content interactions
  5. Continued to correlate with creative director on Careers in 2 Years promotional videos

 

This week, I have learned the importance of avoiding controversial topics. If content, especially in article summaries, reflects something that could be controversial, viewers may avoid reading the post, and possibly even shut down from seeking out future posts. In addition, readers may associate the company with certain sides of the controversy, again, possibly deflecting their interest if they think the company leans one way or the other. For example, I have found articles discussing some recent actions of the Trump Administration relating to education and the economy, but just seeing certain words, such as “Trump,” may spark certain emotions and or assumptions. Although he is simply our President, many people may see an article dedicated to the review of his related actions as supporting him just by acknowledging it, rather than it just being a reality that affects the education and workforce sectors. With news and media being so politically focused and biased in this century, it is difficult to find an excess amount of up-to-date articles that are completely uncontroversial, but we can make an effort to rewrite them and present them in a way that does not limit our potential audience in any way.

Internship Reflection Week 6

  1. Researched and updated company events on website
  2. Met with other intern to get up to speed on company projects
  3. Reached out to partner companies of projects to set up meetings
  4. Created future social media content
    1. Researched job data
    2. Researched available jobs
    3. Researched related news articles
    4. Researched company success stories
    5. Researched different job opportunities, as well as educational and training services offered by partner companies
  5. Posted content on all social media outlets
  6. Wrote articles for website

 

This week, I have learned that the best time to post content on Facebook is noon, while the most content is shared between 1 and 3pm. In addition, the best days of the week to post are Thursdays and Fridays, which see the most traffic. With a younger overall audience, studies show that the best time for companies to post on Instagram is 5pm on Wednesday, while Monday at 7pm and 10pm and Friday at 1am and 8pm are also times of high viewership. Studies show that the best time to post on Twitter is 3pm Monday-Friday, and the best times to post on the more business-oriented platform of LinkedIn are 7:45am, 10:45am, 12:45pm, and 5:45pm. This information is beneficial in reaching the largest audience to get our content across, as well as ensure consistency as previously discussed. We have not been getting great responses to our posts recently, so I have begun an attempt to readjust the schedule in order to ensure the most viewership.

Ex posted at said time, drawing much more attention than is typical:

Internship Reflection Week 5

  1. Posted all social media content
  2. Created content for future posts on social media outlets
    1. Researched job data
    2. Researched available job positions
    3. Researched related news stories
  3. Wrote articles for website
  4. Collaborated with other intern on content and projects
  5. Analyzed social media statistics

 

This week, I have learned the importance of tagging companies in social media posts.  I had considered hashtags to expand the audiences that view our content, but had not taken advantage of the similar use of tagging.  This way, people who look up certain companies will see our content that relates, widening the audience.  One of our recent Instagram posts did 80% better than past posts, likely as a result of the incorporation of the color blue, a tag of the company, and its relatedness to the specific counties of our company (https://www.instagram.com/p/Boxn_7qganM/).  This exemplifies my further findings regarding color and relatability, as well as the beneficial effects of tagging companies in related posts.  This week, I also learned that repetition can sometimes be effective.  By this, I don’t mean posting the same thing twice a day or even twice a month, but posting the same content across various platforms and a repetition on the same platform a few months after the first.  This not only expands the audience and emphasizes its importance, but seeing something that is familiar can be comforting and draw attention to the post.  It can create an overall sense of familiarity that connects people to the content and the company, while allowing information to be better understood and remembered.

Internship Refelction Week 4

  1. Created content for future posts on social media outlets
    1. Researched job data
    2. Researched available job positions
    3. Researched company events
    4. Researched company success stories
  2. Researched best ways to promote social media outlets
  3. Collaborated with other intern on content and how to best achieve company goals
  4. Researched effective marketing techniques

This week, I have furthered my understanding that people respond well to things that they can relate to, as they feel as if they can experience a similar situation themselves.  In researching job data, I try to stay specific to the particular counties we service, where our audience can gain a clear understanding of the job market that specifically relates to them.  I also learned that charts and graphs can be really helpful in conveying information to  a particular audience, especially throughout social media where content can often get lost and overlooked, as it places it into a more easily readable form.  In a similar manner, I have found that people are more drawn to images than to simple words throughout their feed, and research has shown that people are more likely to remember content that included some sort of image or video.  Therefore, I have begun to make an effort to provide images relating to the social media content that can be posted in conjunction in order to achieve the best results.  As a result of last weeks findings, I have been attempting to find images that are largely red, or even blue, to capture and hold the attention of our audience.

Ex: https://www.instagram.com/p/Bo2mHrZDfBP/

Internship Reflection Week 3

  1. Posted all social media content
  2. Created content for future social media posts
    1. Researched company events
    2. Researched job data
    3. Researched available jobs
    4. Researched company success stories
    5. Researched recent related news articles
  3. Collaborated with other intern on Careers in 2 Years video promotions

This week, I have learned that red is the most popular color for marketing/advertising campaigns, as it attracts and holds attention due to its relation to excitement, strength, and passion.  Red tends to appeal more to women, while men are often attracted to the color blue, making it a second highly effective color, conveying a sense of peace and trust.  After learning this, I tried to choose a variety of blue and red images to correlate with the information I had found for future social media posts.  It will be interesting to see if there is a better reaction to these images in comparison to other images that may not have stuck out as much.  I also learned that unemployed people are often more attracted to certain types of jobs, particularly because of their lack of education and experience.  This is important to keep in mind when searching for job ads to post, as there are thousands just in the area this company provides services in.  I also found that people are often more willing to take the time to look into and/or apply to positions within companies that they have heard of, which further provides insight into which available jobs I should choose to post to our social media.

Ex:

Internship Reflection Week 2

  1. Created content for future posts on social media outlets
    1. Researched company events
    2. Researched job data
  2. Wrote articles to be published on website
  3. Researched current news relating to company goals that can be shared with followers
  4. Researched success stories of those who have taken advantage of our services to share with potential clients
  5. Explored other similar company sites and social media platforms to see what they have been posting and how they go about reaching their audiences
  6. Reviewed our past social media posts to see what people best responded to
  7. Promoted social media outlets

This week, I have learned the importance of hashtags, relatability, and consistency throughout marketing campaigns.  Hashtags are a valuable resource that connect certain information together in one location.   The use of hashtags will allow others to easily navigate from our presented information to other related info, while simultaneously offering information that can be found when looking up the hashtag.  This is a way of getting our posts to be viewed in higher quantities, as well as directing our audience to similar information shared by like companies.  Similarly, I found it beneficial to keep consistent hashtags so that people are well-aware of our contents implications and can use one click (the hashtag) to access like information. I also learned the importance of knowing and appealing to certain audiences, as relatable content is often more favorable by audiences.  For example, Instagram typically has a younger audience, so it is beneficial to choose content that would appeal more to that particular sector of career development seekers.  Lastly, I realized the importance of physical appeal, as observations of our most well-received posts revealed that certain images that were more appealing to the eye caught the attention of our audiences more consistently.  This will all be beneficial in creating content for future posts and widening, engaging, and maintaining our audiences.

Internship Reflection Week 1

  1. Researched related data, news, etc. that relates to our company goals
    1. Created content for future social media posting based on findings
  2. Researched ways to gain more followers on social media platforms
    1. Followed other accounts with similar goals and whom we follow on other platforms
  3. Researched ways to promote our new Instagram
  4. Coordinated a schedule with the other current intern for projects and future plans
  5. Posted social media content for the week
  6. Favortied and retweeted important info shared on Twitter by other similar accounts
  7. Wrote articles to be published on website
  8. Researched related Awareness Months to promote

Through my work this week, I have realized firsthand the benefits of working closely with others within the company, as well as reaching out to a broader group of people within the sector as a whole.  This way, a vast array of information can be presented to our audiences, while allowing different approaches to be shared that are beneficial to creating a wholesome marketing campaign.  I also realized the importance of seeking outside sources for assistance in creating a more successful marketing campaign, as this research can help you learn what does and doesn’t work for other companies with similar end goals, using this as a guide for your own company rather than testing everything on your own.  After research, I better understand how media communications intertwine with one another and the importance of these relationships, as well as the effects certain content has on particular audiences.

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