Month: November 2018

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities, including local events
   4. Researched job-seeker strategies
   5. Researched success stories of past clients
   6. Researched high priority occupations
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Analyzed content interactions
   1. Researched why certain content may be generating more interaction than others
5. Researched ways to gain more social media followers
   1. Searched for more pages with similar offerings and goals to follow
6. Researched new social media content strategies

This week, I learned the importance of numbers of post per day, varying by social media platform.  According to studies, tweets begin to lose engagement after the third tweet in one day, and the response per tweet ratio drops drastically after five tweets.  Some professionals suggest tweeting upwards of 15 per day in order to receive the most interaction (since the average lifespan of a tweet is 18 minutes), but most suggest between 1 and 5.  Within our team, we have decided to keep new content posts to two per day, but this information can be useful when determining how much content to retweet/share.  Similarly, studies have shown that posting every other day to once a day on Facebook warrants the best responses, as it has been shown that brands often lose 50% of clicks per post when there was more than one post in one day.  These same studies showed that businesses posting only 1-5 posts per month actually had the best interaction results.  As a company, we have decided to limit our posts to once a week, averaging four per month, which aligns with the suggested number to achieve the best results.  Knowing this, we also know to limit any re-sharing that is done on Facebook, as it may lower our interaction rate.  While Instagram’s interaction rates largely correlate with audience size, smaller businesses such as ours are suggested to limit posts to 1-2 per day, as more than this loses attention.  At the beginning of my internship, I decided to post twice a day every two days, but with this new information, as well as the reality of Twitter and Instagram being our largest platforms, I think I will propose and hopefully begin to post 1-2 every day.  However, I have read that jumping from one set number to another can disengage an audience, so we would have to be careful if we did decide to make this change.  Lastly, research shows that frequency of LinkedIn posts does not matter as much as content (keeping it professional), but at least one and no more than two posts a day is recommended by experts.  At first, I had been posting once a week, but realized that we began to lose engagement the less often we posted.  With this new information, I think I will begin to post a little bit more frequently, probably around two per week to start.

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities
   4. Researched programs we offer
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Analyzed content interactions
5. Researched ways to gain more social media followers

This week, I learned the importance of sharing user generated content in promoting companies.  Sharing information created by the customer makes the services it offers more real and relatable, allowing audience members to see their benefits from people just like them, likely allowing for an increase in their sense of trust of the company.  It also positions the company as in line with customers, not above them, working with them to reach end results.  Sharing client’s success stories conveys the effectiveness of our services through firsthand accounts, spotlighting both the services and customers in a positive light.  Using personal customer accounts also brings in new members to our audience, page, and offered services, such as people that know the person the shared content would pertain to.  Studies show that UGC draws more interaction and attention, as is evident through our personal sharings of UGC.  For example, one of our Instagram posts about a personal customer experience led to the following tweet https://twitter.com/lsholubec/status/1042771777502494721 which further allowed interaction, a spreading of the word and likely increase in audience members, and evidence of the created relationship amongst customer, provider, and company.  UGC also encourages engagement with the company, showing that we care about our customers and want to hear from them and interact with them regarding their experiences.  It also helps us to get to know our audience better, mostly what they find to be beneficial within our company’s offerings, which can be useful in creating future social media post content.

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities
   4. Researched National Apprenticeship Week and events/programs offered
   5. Researched programs we offer
   6. Researched company events
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Analyzed content interactions
   1. Researched why certain content may be generating more interaction that others, especially in relation to past research of colors, hashtags, etc.
5. Researched ways to gain more social media followers
   1. Researched geotags as a way to broaden audience and spread word of our offerings
6. Created email template for email blast that will be sent to promote a program
   1. Researched program

This week I looked into the effects of geotagging locations in Instagram posts.  Using geotags not only allows people to search particular locations and find our events, but also allows people to see our events on a map after viewing the Instagram post.  Clicking on geotags on our posts will also refer users back to other posts that have the same geotag, showing them other offered opportunities and success stories of past clients.  Geotags allow clients or other business to tag locations for related posts to refer them back to us, where viewers of these posts can be directed to our page to see our other offerings.  For example, if a client attends one of our events and shares a photo, they can geotag the location of the event, which will further spread the word about our services and their locations, as well as allow us to interact with those who are posting.  Geotags can also be useful in finding interests of the community, as searching the most popular recently used geotags in the area can offer insight into these interests.  This can be useful for future social media posts that can be catered to these interests, or even hosting events at these popular locations in order to broaden our audiences and further spread the word about our offerings.

Ex: https://www.instagram.com/p/BmJGZmfj6VI/

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched company offerings/goals/partners
   4. Researched different job opportunities
   5. Researched educational and training services offered by partner companies
3. Wrote articles for website
4. Researched company events
5. Analyzed content interactions
   1. Researched why certain content may be generating more interaction that others
6. Researched ways to gain more social media followers
   1. Searched for more pages with similar offerings and goals to follow

In a world of mass media communication, it is important to stand out, and also find ways to engage your audiences. This week, I learned what emojis can bring to the table in terms of social media content, even for professional businesses. Emojis can not only catch the attention of someone scrolling through hundreds of tweets, but they can also be an effective way of engaging others.  While being conscience of keeping it professional, emojis can promote a more lighthearted, approachable, and relatable aura, inviting people to engage with the content. Research shows that emojis are not used more widely used by younger people, so the use would not prompt only younger audience participation.  I found that, overall, “messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t.”  Similar studies have found that people engaging in text with emojis are more satisfied than those with plan text.  To keep it professional, emojis should not be overused, choosing only appropriate times to post them when they will enhance the overall effect of the post.

Ex: https://www.instagram.com/p/Bp-ig9xBI_V/