1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched different career development opportunities, including those offered by our company
    4. Researched local workforce-related events
    5. Researched recent news articles relating to workforce
  3. Wrote articles for website
    1. Researched recent news articles relating to workforce
  4. Researched marketing/communications business strategies


This week, I learned that videos can be very useful in effective marketing, largely due to the fact that audiences are increasingly seeking out interactive content.  Videos are also a perfect opportunity to provide information in a more visual way than a paragraph of words, which social media users are likely to just scroll right by.  Videos grab and hold attention, with research showing a significant correlation with the use of a product and the viewing of a video beforehand.  For example, research shows that a third of all time spent on the internet is attributed to people watching videos, 64% of customers are more likely to buy a product after watching a video about it, 87% of marketers are currently using video content in their digital marketing strategies, according to YouTube, mobile video consumption grows by 100% every year, 90% of customers report that videos help them in deciding to buy the product, videos are projected to occupy 80% of all web traffic by 2019, and much more.  Additionally, it has been shown that video content promotes brand recall.  This information is useful because it lets our company know the benefits of posting videos, which we can begin to do in the future in order to begin to see better results.