Month: October 2018

Internship Reflection Week 7

  1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched company offerings/goals/partners
    4. Researched different job opportunities
    5. Researched educational and training services offered by partner companies
  3. Wrote articles for website
  4. Analyzed content interactions
  5. Continued to correlate with creative director on Careers in 2 Years promotional videos

 

This week, I have learned the importance of avoiding controversial topics. If content, especially in article summaries, reflects something that could be controversial, viewers may avoid reading the post, and possibly even shut down from seeking out future posts. In addition, readers may associate the company with certain sides of the controversy, again, possibly deflecting their interest if they think the company leans one way or the other. For example, I have found articles discussing some recent actions of the Trump Administration relating to education and the economy, but just seeing certain words, such as “Trump,” may spark certain emotions and or assumptions. Although he is simply our President, many people may see an article dedicated to the review of his related actions as supporting him just by acknowledging it, rather than it just being a reality that affects the education and workforce sectors. With news and media being so politically focused and biased in this century, it is difficult to find an excess amount of up-to-date articles that are completely uncontroversial, but we can make an effort to rewrite them and present them in a way that does not limit our potential audience in any way.

Internship Reflection Week 6

  1. Researched and updated company events on website
  2. Met with other intern to get up to speed on company projects
  3. Reached out to partner companies of projects to set up meetings
  4. Created future social media content
    1. Researched job data
    2. Researched available jobs
    3. Researched related news articles
    4. Researched company success stories
    5. Researched different job opportunities, as well as educational and training services offered by partner companies
  5. Posted content on all social media outlets
  6. Wrote articles for website

 

This week, I have learned that the best time to post content on Facebook is noon, while the most content is shared between 1 and 3pm. In addition, the best days of the week to post are Thursdays and Fridays, which see the most traffic. With a younger overall audience, studies show that the best time for companies to post on Instagram is 5pm on Wednesday, while Monday at 7pm and 10pm and Friday at 1am and 8pm are also times of high viewership. Studies show that the best time to post on Twitter is 3pm Monday-Friday, and the best times to post on the more business-oriented platform of LinkedIn are 7:45am, 10:45am, 12:45pm, and 5:45pm. This information is beneficial in reaching the largest audience to get our content across, as well as ensure consistency as previously discussed. We have not been getting great responses to our posts recently, so I have begun an attempt to readjust the schedule in order to ensure the most viewership.

Ex posted at said time, drawing much more attention than is typical:

Internship Reflection Week 5

  1. Posted all social media content
  2. Created content for future posts on social media outlets
    1. Researched job data
    2. Researched available job positions
    3. Researched related news stories
  3. Wrote articles for website
  4. Collaborated with other intern on content and projects
  5. Analyzed social media statistics

 

This week, I have learned the importance of tagging companies in social media posts.  I had considered hashtags to expand the audiences that view our content, but had not taken advantage of the similar use of tagging.  This way, people who look up certain companies will see our content that relates, widening the audience.  One of our recent Instagram posts did 80% better than past posts, likely as a result of the incorporation of the color blue, a tag of the company, and its relatedness to the specific counties of our company (https://www.instagram.com/p/Boxn_7qganM/).  This exemplifies my further findings regarding color and relatability, as well as the beneficial effects of tagging companies in related posts.  This week, I also learned that repetition can sometimes be effective.  By this, I don’t mean posting the same thing twice a day or even twice a month, but posting the same content across various platforms and a repetition on the same platform a few months after the first.  This not only expands the audience and emphasizes its importance, but seeing something that is familiar can be comforting and draw attention to the post.  It can create an overall sense of familiarity that connects people to the content and the company, while allowing information to be better understood and remembered.

Internship Refelction Week 4

  1. Created content for future posts on social media outlets
    1. Researched job data
    2. Researched available job positions
    3. Researched company events
    4. Researched company success stories
  2. Researched best ways to promote social media outlets
  3. Collaborated with other intern on content and how to best achieve company goals
  4. Researched effective marketing techniques

This week, I have furthered my understanding that people respond well to things that they can relate to, as they feel as if they can experience a similar situation themselves.  In researching job data, I try to stay specific to the particular counties we service, where our audience can gain a clear understanding of the job market that specifically relates to them.  I also learned that charts and graphs can be really helpful in conveying information to  a particular audience, especially throughout social media where content can often get lost and overlooked, as it places it into a more easily readable form.  In a similar manner, I have found that people are more drawn to images than to simple words throughout their feed, and research has shown that people are more likely to remember content that included some sort of image or video.  Therefore, I have begun to make an effort to provide images relating to the social media content that can be posted in conjunction in order to achieve the best results.  As a result of last weeks findings, I have been attempting to find images that are largely red, or even blue, to capture and hold the attention of our audience.

Ex: https://www.instagram.com/p/Bo2mHrZDfBP/

Internship Reflection Week 3

  1. Posted all social media content
  2. Created content for future social media posts
    1. Researched company events
    2. Researched job data
    3. Researched available jobs
    4. Researched company success stories
    5. Researched recent related news articles
  3. Collaborated with other intern on Careers in 2 Years video promotions

This week, I have learned that red is the most popular color for marketing/advertising campaigns, as it attracts and holds attention due to its relation to excitement, strength, and passion.  Red tends to appeal more to women, while men are often attracted to the color blue, making it a second highly effective color, conveying a sense of peace and trust.  After learning this, I tried to choose a variety of blue and red images to correlate with the information I had found for future social media posts.  It will be interesting to see if there is a better reaction to these images in comparison to other images that may not have stuck out as much.  I also learned that unemployed people are often more attracted to certain types of jobs, particularly because of their lack of education and experience.  This is important to keep in mind when searching for job ads to post, as there are thousands just in the area this company provides services in.  I also found that people are often more willing to take the time to look into and/or apply to positions within companies that they have heard of, which further provides insight into which available jobs I should choose to post to our social media.

Ex:

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