1. Posted all social media content
  2. Created content for future posts on social media outlets
    1. Researched job data
    2. Researched available job positions
    3. Researched related news stories
  3. Wrote articles for website
  4. Collaborated with other intern on content and projects
  5. Analyzed social media statistics


This week, I have learned the importance of tagging companies in social media posts.  I had considered hashtags to expand the audiences that view our content, but had not taken advantage of the similar use of tagging.  This way, people who look up certain companies will see our content that relates, widening the audience.  One of our recent Instagram posts did 80% better than past posts, likely as a result of the incorporation of the color blue, a tag of the company, and its relatedness to the specific counties of our company (https://www.instagram.com/p/Boxn_7qganM/).  This exemplifies my further findings regarding color and relatability, as well as the beneficial effects of tagging companies in related posts.  This week, I also learned that repetition can sometimes be effective.  By this, I don’t mean posting the same thing twice a day or even twice a month, but posting the same content across various platforms and a repetition on the same platform a few months after the first.  This not only expands the audience and emphasizes its importance, but seeing something that is familiar can be comforting and draw attention to the post.  It can create an overall sense of familiarity that connects people to the content and the company, while allowing information to be better understood and remembered.