1. Posted all social media content
  2. Created content for future posts
    1. Researched job data
    2. Researched available jobs
    3. Researched company offerings/goals/partners
    4. Researched different job opportunities
    5. Researched educational and training services offered by partner companies
  3. Wrote articles for website
  4. Researched company events
  5. Analyzed content interactions
    1. Researched why certain content may be generating more interaction that others
  6. Researched ways to gain more social media followers
    1. Searched for more pages with similar offerings and goals to follow


In a world of mass media communication, it is important to stand out, and also find ways to engage your audiences. This week, I learned what emojis can bring to the table in terms of social media content, even for professional businesses. Emojis can not only catch the attention of someone scrolling through hundreds of tweets, but they can also be an effective way of engaging others.  While being conscience of keeping it professional, emojis can promote a more lighthearted, approachable, and relatable aura, inviting people to engage with the content. Research shows that emojis are not used more widely used by younger people, so the use would not prompt only younger audience participation.  I found that, overall, “messages started by a business that contained an emoji were four times more likely to elicit a response from a consumer than those that didn’t.”  Similar studies have found that people engaging in text with emojis are more satisfied than those with plan text.  To keep it professional, emojis should not be overused, choosing only appropriate times to post them when they will enhance the overall effect of the post.

Ex: https://www.instagram.com/p/Bp-ig9xBI_V/