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Internship Reflection Week 3

  1. Posted all social media content
  2. Created content for future social media posts
    1. Researched company events
    2. Researched job data
    3. Researched available jobs
    4. Researched company success stories
    5. Researched recent related news articles
  3. Collaborated with other intern on Careers in 2 Years video promotions

This week, I have learned that red is the most popular color for marketing/advertising campaigns, as it attracts and holds attention due to its relation to excitement, strength, and passion.  Red tends to appeal more to women, while men are often attracted to the color blue, making it a second highly effective color, conveying a sense of peace and trust.  After learning this, I tried to choose a variety of blue and red images to correlate with the information I had found for future social media posts.  It will be interesting to see if there is a better reaction to these images in comparison to other images that may not have stuck out as much.  I also learned that unemployed people are often more attracted to certain types of jobs, particularly because of their lack of education and experience.  This is important to keep in mind when searching for job ads to post, as there are thousands just in the area this company provides services in.  I also found that people are often more willing to take the time to look into and/or apply to positions within companies that they have heard of, which further provides insight into which available jobs I should choose to post to our social media.

Ex:

Internship Reflection Week 2

  1. Created content for future posts on social media outlets
    1. Researched company events
    2. Researched job data
  2. Wrote articles to be published on website
  3. Researched current news relating to company goals that can be shared with followers
  4. Researched success stories of those who have taken advantage of our services to share with potential clients
  5. Explored other similar company sites and social media platforms to see what they have been posting and how they go about reaching their audiences
  6. Reviewed our past social media posts to see what people best responded to
  7. Promoted social media outlets

This week, I have learned the importance of hashtags, relatability, and consistency throughout marketing campaigns.  Hashtags are a valuable resource that connect certain information together in one location.   The use of hashtags will allow others to easily navigate from our presented information to other related info, while simultaneously offering information that can be found when looking up the hashtag.  This is a way of getting our posts to be viewed in higher quantities, as well as directing our audience to similar information shared by like companies.  Similarly, I found it beneficial to keep consistent hashtags so that people are well-aware of our contents implications and can use one click (the hashtag) to access like information. I also learned the importance of knowing and appealing to certain audiences, as relatable content is often more favorable by audiences.  For example, Instagram typically has a younger audience, so it is beneficial to choose content that would appeal more to that particular sector of career development seekers.  Lastly, I realized the importance of physical appeal, as observations of our most well-received posts revealed that certain images that were more appealing to the eye caught the attention of our audiences more consistently.  This will all be beneficial in creating content for future posts and widening, engaging, and maintaining our audiences.

Internship Reflection Week 1

  1. Researched related data, news, etc. that relates to our company goals
    1. Created content for future social media posting based on findings
  2. Researched ways to gain more followers on social media platforms
    1. Followed other accounts with similar goals and whom we follow on other platforms
  3. Researched ways to promote our new Instagram
  4. Coordinated a schedule with the other current intern for projects and future plans
  5. Posted social media content for the week
  6. Favortied and retweeted important info shared on Twitter by other similar accounts
  7. Wrote articles to be published on website
  8. Researched related Awareness Months to promote

Through my work this week, I have realized firsthand the benefits of working closely with others within the company, as well as reaching out to a broader group of people within the sector as a whole.  This way, a vast array of information can be presented to our audiences, while allowing different approaches to be shared that are beneficial to creating a wholesome marketing campaign.  I also realized the importance of seeking outside sources for assistance in creating a more successful marketing campaign, as this research can help you learn what does and doesn’t work for other companies with similar end goals, using this as a guide for your own company rather than testing everything on your own.  After research, I better understand how media communications intertwine with one another and the importance of these relationships, as well as the effects certain content has on particular audiences.

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