Tag: Persuasion

Rhetoric using Clickbait for Scholarly Visibility

https://www.insidehighered.com/views/2016/08/24/review-article-using-clickbait-techniques-scholarly-titles This article touches on our last class discussion on rhetoric and how catchy scholarly article titles are much more likely to gain attention of larger audiences than blasé basic ones. These sometimes unthinkable titles use language to persuade audiences to click on a particular link to read more.