Solving Problems/Improving Leadership

Increasing Efficiency in Sales

To be successful in the sales industry, bringing in revenue is essential, especially if promotion is something one is looking forward to. Being promoted to a Team Leader was something I wanted to achieve from the day I began my internship. Here at Apex Management, our sales quota is a minimum of 8 sales per week, with 7 being an exception in certain situations. For the first few weeks of training I enjoyed what I was doing and I was excited to finally go solo with my sales ventures, but I had some things in my sales pitch to fix. I was very confident and charismatic when dealing with customers, but for some reason, I could not close the sale. Being able to close a sale without the help of a trainer is the final step to passing the training stage of the sales position. After many meetings with Team Leaders and Assistant Managers, we came to the conclusion that my problem with closing the sales came with my inconsistency in creating constructive personal relationship (CPR) with the customer. Building CPR is essential in all sales because it not only allows you to gain trust from the customer, but it also helps eliminate the uncertain and uncomfortable feeling of having a random person trying to sale something to you. I had a tendency to follow the script word for word, and it almost began to seem like I was robotic. Once I began doing that I was released to bring in sales on my own. In my first 3 day I generated 4 sales, which is something that is not commonly done in the first week in this company. I now want to continue to learn and grow in this business so that I can not only increase my sales, but also get promoted to a Team Leader.

One thought on “Increasing Efficiency in Sales

  • I’m glad to hear that team managers and assistant mangers were available to consult with you and coach you so that you could adjust your strategy; sounds like the adjustments went well. Great that you were open to their feedback and recommendations; that is key to success in any field or industry. It also says something about the company – that they would work with you to learn how to build a CPR; they didn’t just leave you hanging. I encourage you – as you continue – to consider ways in which you as an intern, who is majoring in leadership studies, might identify issues and share concepts and strategies with supervisors and colleagues that could address issues, challenges, etc. at the site.

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