Organizational Culture at Loop

There are three things Loop expects from every employee- work ethic, student mentality, and attitude. As a marketing agency, Loop has several systems tested and used to make sales. Based on the system, as long as one pitches correctly to enough people, correct people will be found and sales will be made and thus what matters most are work ethic, student mentality, and attitude. It is about working hard and finding the right people on streets; it is about learning and asking questions all the time; it is about keep doing the same thing and not losing the attitude even after people respond aggressively and negatively.

The organizational culture is also about coaching and learning. As described in my internship site description paper, everyone comes in as an intern learning and growing through the process and can be promoted gradually to become a team leader and then a manager. Other than the number of sales made in the field, one significant criterion for promotion is being able to teach back what has been learnt. For example, for a team leader to become a manager, he or she needs to successfully promote certain number of interns to team leaders and train them to be qualified team leaders.

Because of the structure, the organizational culture is competitive and cooperative at the same time. It is competitive because of the marketing and sales industry that values numbers a lot; it is cooperative because people teach each other and learn from each other. Every morning, there is a meeting that recognizes “high rollers” who have made the most money the day before so that people can ask them what has been working for them in the field. People get motivated too at the meeting to go to the field and make as much money as they do.

It is always an exciting and flourishing environment at Loop. Overall, I find the organizational culture beneficial for both personal growth and business growth.