Month: December 2018

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities, including those offered by our company
   4. Researched local workforce-related events
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Researched marketing/communications business strategies
   1. Researched ways to ross-promote in order to get our current Twitter followers to follow our other social media outlets
5. Improved LinkedIn homepage to be more appealing to viewers to hopefully gain more visits and/or followers

This week, I learned the importance of cross-promoting our social media pages in order to gain as many followers as possible.  In the past, I have attempted to cross-promote amongst our social media pages by posting flyers (ex: https://www.instagram.com/p/Bqv6U7VhQHv/) but it got literally zero response, so we need to find a new way to get our followers from one page to another. Since I just created our Instagram page over the summer, not many people currently know it exists, but would greatly benefit from our posts.  Through research, I have found that one way to spread awareness about other sites is to add social tabs to Facebook pages, so when viewers are browsing around, they can easily access our other forms of social media from there.  Other ways to do so could include adding a link to our Instagram to our website, adding our social media handles to all employee signatures and monthly newsletters, show all of our social media handles in cover photos of each platform, creating a Facebook photo album that highlights each individual social media platform, which will stand out to the viewer, and to share content or refer an audience to content from another site.  I plan on implementing this last approach by the end of the month, so hopefully we will start to see some success in getting our followers from one platform to another.

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities, including those offered by our company
   4. Researched local workforce-related events
   5. Researched recent news articles relating to workforce
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Researched marketing/communications business strategies

This week, I learned that videos can be very useful in effective marketing, largely due to the fact that audiences are increasingly seeking out interactive content.  Videos are also a perfect opportunity to provide information in a more visual way than a paragraph of words, which social media users are likely to just scroll right by.  Videos grab and hold attention, with research showing a significant correlation with the use of a product and the viewing of a video beforehand.  For example, research shows that a third of all time spent on the internet is attributed to people watching videos, 64% of customers are more likely to buy a product after watching a video about it, 87% of marketers are currently using video content in their digital marketing strategies, according to YouTube, mobile video consumption grows by 100% every year, 90% of customers report that videos help them in deciding to buy the product, videos are projected to occupy 80% of all web traffic by 2019, and much more.  Additionally, it has been shown that video content promotes brand recall.  This information is useful because it lets our company know the benefits of posting videos, which we can begin to do in the future in order to begin to see better results.

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities, including those offered by our company
   4. Researched local workforce-related events
   5. Researched recent news articles relating to workforce
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Analyzed content interactions and why certain content may be generating more interaction than others
5. Researched new ways to gain more followers

This week while researching ways for businesses to gain more followers, I learned the importance of reaching out to and interacting with users.  Particularly, it may be useful to respond to people who are in search of services similar to those of which we offer.  This will not only spread the word about our company’s offerings, but will also likely gain us new followers.  To go about this, this approach goes back to a previous researched strategy of relevant hashtags, which we can search to help us find people that may be interested in our services.  While some companies choose to reach out through means of direct messaging, I think it would be more efficient to respond to a tweet/post.  That way, it is less creepy, and other people viewing the post can see the comment and get word about our company as well, or even respond/retweet the post. This strategy relates a lot to sharing user generated content, as it will have similar effects of creating a relationship and a newfound sense of comfort and trust with the company.  The most important thing to note is to keep interactions relevant and appropriate, as we are striving for this sense of trust rather than a sense of discomfort that can often come when random people reach out.  In a similar manner, it should be kept conversational rather than formal so that it is not seen as spam or an automated form of an advertisement, which will just stray people away from following or exploring our company.

1. Posted all social media content
2. Created content for future posts
   1. Researched job data
   2. Researched available jobs
   3. Researched different career development opportunities, including those offered by our company
      1. Researched what we are doing to further our brand and offered opportunities
   4. Researched local workforce-related events
   5. Researched high priority/in-demand occupations
   6. Researched recent news articles relating to workforce
3. Wrote articles for website
   1. Researched recent news articles relating to workforce
4. Analyzed content interactions
   1. Researched why certain content may be generating more interaction than others
5. Researched new social media content strategies

This week, while researching new social media content strategies, I learned that a good strategy is to appeal to audiences’ personal lives in connection to the point you’re trying to get across. For example, some companies will appeal to aspects of families in the promotion of their products.  For us, it may simply look like asking them on a more personal level whether they have experience in a certain area, or have a certain interest (see linked example, which gained more interaction than is  typical. https://twitter.com/SCPAWorks/status/1067641675206533120).  This strategy can result in audiences feeling more connected to and comfortable with a company, knowing that they actually care enough to dive deeper than simple statistics to appeal to them and their lives.  In regards to comfort, personal appeals of audiences can help them feel a sense of belonging and security with the company.  Specifically within our industry, this personal appeal can provide hope for people that are searching for career development, knowing that there are available opportunities for people like them.  Recently, I have been trying to use more personal appeals after gaining this knowledge, but not overuse them so that people who cannot relate feel excluded.