The most interesting line from this reading for me was the following : “The 1970s TV viewer was a relatively anonymous part of a one- way ideological system functioning largely at a macro level, but the 2010s social media user is constantly registered, addressed, and compelled to participate as a series of discrete and distributed data points.” This line details some of the important differences between the the past and current day of media interaction. As we discussed in class flow can be movement through things and interactions between them. In the age of social media flow is reimagined in the complex and data heavy interactions between media and users. For example on Instagram an “influencer” will create a great variety of data points about themselves in the making of their account, they will also create and share another flow of data and media in the form of posts. Users of Instagram can them very directly interact with this flow by giving their opinions through comments and likes, which is again another production of data.
1 thought on “Flow – Grace Brogan”
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What you mentioned in relation to the keyword quote about the difference between the TV viewer and the social media user is something I found very interesting when reading this keyword. I felt I experienced the evolution from one way direct media to interactive social media as I grew up. This idea is also paralleled in the way flow is now directed at specific media users because of the data collection that is part of social media apps. You mention the way social media influencers can create and dictate these data points, which I think is an example of agency and the creation of a unique flow.