As technology has continued to advance and expand its location, data collection had dramatically increased as well. For many companies, whether customers are aware or not, data is consistently being taken in order for them to strengthen their products appeal and hopefully interest as many people as possible. For example, social media apps such as Instagram and TikTok take into account multiple realms of data. These categories include personal information and which posts a user tends to “like” or spend the most time viewing. Apps use this data to create an algorithm that encompasses media that specific user would typically “like”. This aids in keeping viewers hooked on the app and will encourage them to revisit it. When it comes to personal data, it could also be beneficial for companies to study what type of audience their apps are attracting so they can cater their content towards that specific age group(s). Despite the fact that the collection of the data can be involuntary, companies will continue to use this data to benefit their brands.
