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Consumption StoryMap

Alice’s Consumption Map

Victoria’s Secret dominates the lingerie market. However, the glamor and prestige associated with the brand aren’t as “sexy” as many consumers believe. …

The Journey of a North Face Backpack

Based on the mantra “Never Stop Exploring”, The North Face inspires a global movement of exploration and innovation. In addition to apparel, footwear …

Thinx

Among the many things that go viral on the internet, mensuration came to the forefront of conversation for the year 2015. Between …

Christiana’s Consumption Map

I researched Playtex Sport 360 degree scented tampons to find out what is behind the colorful packaging and empowering advertisements.  What the …

Virginia’s Consumption Map

Hydro Flask water bottles have become known as “the best water bottles in the world” since the company started in 2009. The …

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