Among the many things that go viral on the internet, mensuration came to the forefront of conversation for the year 2015. Between runners free bleeding and Instagram censoring a picture of a female sleeping with blood spots on her pants because it was deemed inappropriate, one company jumped at the virtual wave to promote its product: Thinx. At the forefront of their products is the famous Thinx period underwear. I choose to research this company to examine their controversial marketing techniques, production, and consumption through lenses of globalization and digital divide.

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