Citizen Watches: Creating and Maintaining a Niche

The sixth largest watch manufacturer in the world, it’s a surprise to many to hear that Citizen Watches actually doesn’t rely on its watch revenue at all. In my StoryMap, I studied how Citizen Watches fortifies itself in a declining watch industry while maintaining ethical labor practices in their factories and how they use advertisement to keep their competitive edge.

https://uploads.knightlab.com/storymapjs/001a15ab72ab4ba94bcdc9467df016ea/logan-etheredge-citizen-watches-storymap/index.html

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