“Tequila is like love and coffee, it’s not for the half-hearted.” –Vicente Quirarte
José Cuervo is currently the world’s largest tequila brand (Bell, 2017). From the rightfully named city of Tequila, Mexico, to across the North American borders in the United States and Canada, and beyond international waters, José Cuervo brings Mexico around the world. For over 200 years, the company, rich in history, has worked to continue to produce a liquor that exemplifies the distinctive national identity of Mexico. The journey begins in the exquisite fields of blue agave plants at the base of the dormant Volcan de Tequila (Tequila Volcano) in Tequila, Jalisco, and ends in numerous liquor stores, grocery stores, restaurants, and clubs around the world.
View my StoryMap here! Enjoy!