Week 13: November 16 & 18

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What’s Due Next?

This Week

  • Tuesday (today): Keyword Flow
  • ThursdayResponse post to “Flow”

Near Future

  • Next Tuesday: Reply comment to “Flow” post; read keyword Gaze
  • We’ll also watch Watch the Sound with Mark Ronson: Episode 1 – Auto-Tune during class next Tuesday, November 23

What’s Coming Up?

  • Short Response Paper #3: Convergence is due Friday, December 3 (this is a change)
  • Continue thinking about how you’ll use ArcGIS StoryMap to visualize the definition of a keyword of your choice from KMS and/or our class coverage

Tuesday, November 16

Grading Update

  • It’s happening. I’m over halfway through Short Response Paper #2, and your grade is available if I’ve reviewed it. Apologies if I’ve not gotten to yours yet.
  • We’ll spend some time on Thursday talking about APA documentation format and some grammar reminders that may help you:
    • A preview: Commas and restrictive vs. nonrestrictive elements in sentences. There really are rules governing the use of commas! 🙂

Talking about Flow

  • How the term is used
    • Usage #1: Broadcasting that reinforces dominant ideologies in television (based on Raymond Williams’ 1974 book.
    • Usage #2: Depthless circulation of disconnected images and sounds, representing the postmodern condition.
    • Usage #3: Way to consider the complex relations of information infrastructure and capital coursing through globalized digital networks, incorporating ideology, power, capital, energy, and identity (among others)
  • Additional characteristics
    • Deeply interwoven with other keywords, like data, network, technology, agency, assemblage, identity
    • Might be considered the meaning-making activity of internet assemblage agency (but that’s my gloss, not in the literature)
    • Includes temporal and spatial flows
      • Temporal: television “schedule” (maybe more like a streaming or watching or consuming “schedule”
      • Spatial: scrolling through the flow of email, messages, images, videos, other information
      • Keeping up with these flows is the source of “digiphrenia” (Rushkoff, 2013)
      • Flows of the internet draw us in around the clock
    • Our identity in the form of data is capital in the global information flow
    • what flows is secondary to the continuous movement of flow itself” (Kompare, 2017, p. 74, emphasis original)

Envisioning the Role of Identity in Flow

If “an individual functions as a node in twenty-first-century information networks as key data… are entered and circulated online” (Kompare, 2017, p. 73), what are the data points that flow through our nodal identity?

Given an identity (node) in the global information flow, what flows from that identity, to that identity, and through that identity? We’ll chart it on the whiteboard, and I’ll grab a photo to embed below.

Drawn map of identity mapped as a node in the global information network

Mapping identity as a node in the global information network

Thursday, November 18

Grammar and APA documentation style over(re)view (shared Google Doc)

Flow- Thomas Takele Response

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Implementation of flow that stuck out to me after the reading is in the music app Spotify. The implementation I am talking about is when a member of the streaming service doesn’t have a paid membership and listens to music with advertisements in them. I believe the placements of the advertisements are very important in the flow because if there are too many of them in a short period of time the user will get tired of them and leave the app but if there aren’t enough then Spotify will not make enough money off of the sponsors who place their ads within the app. This balance is very important to the flow because if it is perfectly balanced Spotify will be able to maintain user retention and maintain enough money from advertisements to keep the app running. Another thing that Spotify does that helps with flow and user retention is allows users to get periodic advertisement breaks for 30 minutes which provides users with “a break from the ads” as Spotify says, and incentivizes them to keep using the app for the rest of the 30 minutes.

Alvin-Assemblage

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Assemblage is the composition of different elements that all contribute to the success of a main goal. This can include the interaction between humans and non-human elements but it is usually a combination of both since most technology has to be operated under human surveillance. The social media assemblages that we talked about in class for example tiktok are good references for assemblages. There are so many elements that must be considered before one successfully uses the tik tok app. A combination of algorithms, users, coding, the devices and so many other elements have to co-exist before the app is used. It is not common to think about all these elements while using the app but the knowledge of assemblage helps one put the pieces together. 

Assemblage – Chloe Fandetti

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Assemblage is the arrangement and organization of different elements. Every form of media can be broken down into smaller parts, and each part is necessary for the media to function properly. In class, my group looked at IFixIt videos on youtube, which are videos that can be uploaded onto the Youtube channel by anyone and teach people how to fix various technologies. We broke down IFixIt videos into many different elements including the repairer, the broken device, the knowledge of repairing, the youtube channel, device, audience of followers, video engagement, internet, and more. By breaking down the different parts of IFixIt videos, we can see that both humans and nonhumans have agency in this assemblage. The human is the one that breaks the device, has the knowledge to fix the device, turns on the film camera, fixes the device, and posts their video on the youtube channel. Humans can like, comment, and share on the videos. The technology has agency, too, as it “suggests” IFixIt videos to users on Youtube, creates the order in which the videos and comments appear, and includes advertisements based on the user’s personal data. 

 

Assemblage – JT Windle

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Assemblages are probably the most multifaceted of the keywords that we have covered so far in this class. The term is originally defined as, “the arrangement and organization of a variety of heterogenous elements.” Most media we consume are assemblages of some kind. For example, a TV show requires the use of actors, a selection of music, on screen CGI effects, and a team of writers and producers. each of these elements plays a part in the final assemblage that we see on our TVs. Many times, an assemblage can contain multiple assemblages within it. (a movie containing a curated playlist). Live broadcasted events are an assemblage that I think require a mind boggling amount of elements. For example, a live sports event requires athletes, coaches, officials, stadium staff, cameramen, broadcasting personnel, music, and so much more that can’t even be listed. If just one of these elements is not present, the on screen product will be much different, as each plays a critical role in the assemblage. Thinking about things as assemblages gives me a greater appreciation for the amount of work media takes. People tend not to think about those behind the scenes, but their efforts are extremely important.

Assemblage-Zoey Zeng

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Assemblage is the composition and interactions of different elements include nonhumans and humans. All posts and videos we see online are just small parts of the assemblage. Assemblage shows the relationship between humans and technology. Take Tiktok as an example,  creators need to come up with the idea and they want to create a trend and think about a way to gain more attention from others. Then they need skills to film and edit their short videos. Then they will submit and through a manual and systematic review. After that, the system will send short videos to different people according to their searching records and tastes. Moreover, people need to use equipment so that they can see these videos. After the video forms a trend, people just need to click the tags so that they can see many relative videos and make the same one. However, all these things must be done with wifi. Assemblage is like a robot. If any one of its parts is missing, it will not function. It shows how media works: combining human thinking and the use of technology. Assemblage provides a lens for us to see and understand these social media from different ways.

Assemblage: Mary Margaret Clouse

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We create assemblages every day; Spotify playlists, Pinterest boards, Instagram posts, etc. One might even say our clothing choices create an ‘assemblage’ in the form of an outfit. We also consume assemblages, in multimedia journalism. Assemblage is defined as “media as arrangements” and “events and multiplicities,” which allows for a wide range of ideas within the keyword ‘assemblage.’ Assemblage itself is an art form, in multimedia art such as collages and film projects. Each of these examples prompts a reaction from the audience, user, or viewer, and creates an opportunity for the formation of a community. Whether it be around similar interests, shared experiences, or preferred aesthetic criteria, these varying assemblages can bring together a variety of people. This also allows for increased specificity in information, art, and experience. When so many assemblages exist, it can provide individuals with art or playlists that directly reflect their own experience, or Instagram posts and news articles that provide exactly the synthesis of information one is searching for.

Assemblage-Benjamin Cudmore

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Assemblage can be viewed as the organization and arrangement of elements, taking small parts that seem unrelated and combining them into a larger whole. When I read this keyword, I think of assembly lines of workers or technology taking different materials and  piecing them together to make products. I am also reminded of commercials for toys from when I was kid stating, “assembly required.” Typically, this warning meant that the toy came with many different pieces that required the buyer to put them all in their proper place. The toy that really comes to mind are Lego sets, which usually contain many elements. Each set includes a box, a magazine of instructions, labeled bags, and a variety of pieces within each of those bags. Through the lens of assemblage, Lego has elements like the different components found in a set, they are organized by an instruction manual, and it is all arranged in a specific way to make one whole toy.

Lana Vjestica- Assemblage

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An assemblage is a collection of components that make up one thing. It can be categorized by the stabilization and the materials used to make an assemblage. For example, in order to make a Youtube video you need to have a multitude of things to make it. You first need an idea, then something to record on, lighting, device to edit it, the Youtube app/website, and much more. Although, this whole process wouldn’t be possible if it wasn’t for wifi. That in itself is an assemblage. It’s made up of so many different components that many people know nothing about. It’s similar to the keyword network. They both consist of being built of many things to have one result. However, the big difference between the two is that networks have a hierarchy and assemblages don’t. Assemblages need every component in order to get to the end result no matter how important some parts are than others. Even though lighting is a small part of a Youtube video, it still wouldn’t be the same without it.

Mimi Bainbridge “Assemblage” Post

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As stated in the reading, assemblage helps “theorize the arrangement and organization of a variety of heterogeneous elements.” It aids in creating the idea that media is an arrangement of humans and nonhumans. As we discussed in class, when dealing with several examples of media sources including TikTok, Twitter, podcasts, websites, etc. you can break these sources into multiple parts to conclude that assemblage is present. For example, my group was assigned to look at the features of a printed book. This included pages, words, letters, authors, publishing companies, and editors. By taking the time to separate the components of a book, we were able to place them into the categories provided. Moreover, with the example of TikTok, it is possible to break that up into the creator, the signal needed to post the video, the caption used to describe the video, and the list could go on forever. Through this process, it becomes prominent that assemblage is present in a wide array of different media programs/areas.