Author Archives: Alvin Mugarura

Alvin- story maps

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For my story map, I focused on the keyword gaze. I chose this keyword because I found it very interesting. It deals with much more than the cinematography gaze. The keyword Gaze can be further broken down into different perspectives and stereotypes. I first discuss the history of the gaze and media through Laura Mulvey’s “Narrative and Visual Pleasure”. This… Read more »

Alvin – Surveillance

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According to the keyword essay, surveillance is “watching over somebody’s action” . It is everywhere and almost unavoidable due to the ever growing forms of technology. The only problem is the type of the surveillance. Involuntary surveillance that has been incorporated into the media for example the dataveillance that is common with social media apps like Instagram which surveils its… Read more »

Alvin – Gaze

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Gaze is the specific way of perceiving a specific representation of a visual element. The elements under the gaze are mostly gender, race, sex and other main factors that constantly appear in the media. The most recurring form of gaze especially in the film and media industry is the male gaze in which the female body is objectified specifically for… Read more »

Alvin-Flow

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Flow is the continuous exchange of information from the media source to the media consumer.  In the perspective of social media, flow is mostly involved with controlling the attention span of the consumers which will cause them to spend more time on the social media platform for example the for you page on Tiktok is a good example which characterizes… Read more »

Alvin-Assemblage

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Assemblage is the composition of different elements that all contribute to the success of a main goal. This can include the interaction between humans and non-human elements but it is usually a combination of both since most technology has to be operated under human surveillance. The social media assemblages that we talked about in class for example tiktok are good… Read more »

Alvin – Agency

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The term “agency” has an aspect of mutualistic relationship between humans and technology for a shared interest of enhanced performance. Technological performance is very much reliant on human input and through an agency lens, these technologies have been modified to assist or simplify commands implemented  by humans. On the positive side, agency provides a less time consuming element into the… Read more »

Alvin- Infrastructure

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According to the keyword essay, Infrastructure is a mode of organization for a complex system. It is the intangible behind the scenes connections that hold together an orderly structure. The amalgamation of infrastructure and media is very interesting because for a very long time, infrastructure has been linked to the physical element and not the details that make these objects usable… Read more »

Alvin-Network

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 A network is any form of connection between two or more parties. This can be through sharing information or having similar interests. I am fascinated by the concept of actor network theory because it explores the structure of a network. The more components in a network, the stronger the performance. An example of this is any celebrity fan base. Most… Read more »

Alvin-DATA

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The term data can be summarised as facts or statistics collected for analysis or reference. Collection of this data is both voluntary and involuntary depending on what type of technology we are using but the relationship between data and technology has a very crucial aspect in terms of profit making. In the 21st century, most companies have resorted to the… Read more »

Alvin – Field Experience

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ÇUDAMANI PERFORMANCE This performance was more of a summarized and introductory act rather than the full 3 part series that is usually presented in Balinese culture. I attended an only male ensemble performance which  is not a common sight in recent times given the cultural shift that has allowed women to be taught and be a part of this sacred… Read more »