Data is very important in media and especially social media. In social media such as Instagram, TikTok, and even Snapchat, data is stored that manages the type of things that you click into or like and it is compared to other videos and photos that the app is going to show you next to decide whether they are appropriate for you. The reason for these forms of media to cater to the feelings of the consumer is because these social media apps rely on the time you spend on the app as a source of revenue through ads and the longer you stay on the app the more ads you are going to see. The data is also used to analyze which ads are most relevant to you so the ads are not so overbearing that the user would quit the app after the ad. The tracking of this data and how it works is so foreign to the average person that we think that it does not happen and just make jokes that it happens. It is actually kind of scary to imagine data being used to analyze something so unquantifiable as the amount of enjoyment you get from something but that’s exactly what like buttons are for.
1 thought on “Data Response- Thomas Takele”
Leave a Reply
You must be logged in to post a comment.
I agree that there is a strong relationship between the time you spend on media and business revenue. Because of this relationship, our information is sold in many ways. We usually can receive advertising text messages, browse advertisements in different applications and pages, and receive some unknown advertising calls. Our information is totally visible to the internet, which is a terrible thing. Recently, there is news that shows a mainstream application for takeout frequent access to user location information for 24 consecutive hours. In today’s society, we no longer have privacy to speak of. How government and capitalism use our information is a serious question we need to think about today.