In this keyword, queer media is mentioned frequently, particularly how it can often be connected to financial gain. The “impact” of queer media is mentioned, especially “in ways that equate profit and advertiser approval with political progress.” Using this capitalistic lens to examine the production and consumption of queer media, we begin to question whether the intention is genuine on both sides of this media experience. When it comes to production, we then wonder about the intention behind producing “queer” media. Is this production designed to be an accurate representation of the queer experience? Or does it exist to appeal to an audience that seeks such representation, or perhaps a watered-down version of it? The example that comes to mind here is a music video that recently faced backlash and criticism for “queerbaiting”, Billie Eilish’s music video for her song “Lost Cause.” In the video, Billie is seen dancing and having fun with a group of girls, but the video seems to be sexualized, leading viewers to question both the singer’s sexuality and whether or not she was using queerness as a way to market herself and her music. Consumers of media have a role in inspecting examples such as this and encouraging the creation of queer media that represents a wider range of the queer experience, rather than solely a glamorized version.
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I completely agree with the idea of production for profit in relation to queer media in the 21st century which leads us to question the if consumers are getting a “true queer experience or a capitalistic queer performance”
The queer performances include the queer baiting strategies used by celebrities or production companies and this has a massive effect on the acknowledgement of queer lifestyle