The concept is how things are shown from a certain view. This shows what audience is is made to be directed towards. A way I like to view this is by looking at the female/male gaze. Often in TV shows or movies we see women/men are portrayed a certain way to appeal to a certain group of people. For example, when women are portrayed as people who watch sports and eat a lot of junk food, it’s usually to attract the male audience aka the male gaze. On the other hand, when men are seen as in touch with their emotions and very intelligent, it’s to attract the female audience aka the female gaze. Filmmaker, Greta Gerwig, is a is known for showing the female gaze in her films and it is why so many young adult women love her movies and relate to it in a way. She knows what her audience is and tries to create content based on what they enjoy.
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I like your example of Greta Gerwig, and I agree that the audience is made to be directed towards. Gaze is a tool for these filmmakers to help them find their target audience. Gaze is perspectives about how people perceive and think about what they see. It shows our bias and stereotypes of certain things like tastes in today’s society. Gaze is an important element that makes up the mainstream, which is the way how the internet makes a profit from us. From gaze and know about our tastes and then target us to send certain advertisements and products.