Agency is the interaction between technology and humans. Media thrives off of human interaction because it gives it more information about the user. When I think of agency at its most basic level I think of someone doing a google search. The human is interacting with technology by hitting “submit” and then Google does the rest by giving the user a multitude of results. I have seen agency in my own life when I am online shopping for a specific item. Recently, I was shopping for a pair of cowboy boots (a pretty specific item), and then a few days later as I was watching a video that had ads in it an ad for a cowboy boot brand came up. This is how the human and technology interact so that the technology can take some piece of information about you and use it to their advantage.
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I’ve had experiences like this as well. One day I’ll stumble across a clothing website and browse about and then a few days later I cannot stop seeing ads for it. It’s a constant thing for us but we’re so used to it. We’ve become so numb to the fact that our phones and computers are constantly collecting our data so they can pump out ads to make us buy things. Just like how at amusement parks they always have a thick aroma of all the sweets they’re deep frying and it’s usually to make the people want to buy some.