I chose to explore the keyword gender for my ArcGIS story map. My story map begins by defining gender and the different types of gender stereotypes. I then introduce gendered marketing and the physical differences of products marketed to men and women. My story map transitions to the Pink Tax and I delve into definitions, examples (self-care products, toys, dry cleaning), statistics, and significance. At first, I was planning to do my project just on gendered marketing, but once I started doing research, I found so many interesting articles about the Pink Tax. I had never realized the extent to which companies upcharge products marketed to women, so discovering all of the different examples and statistics was quite enraging. My story map concludes with ways to avoid paying the Pink Tax.
Link to my story map: https://arcg.is/0LveTT