Flow is the continuous exchange of information from the media source to the media consumer. In the perspective of social media, flow is mostly involved with controlling the attention span of the consumers which will cause them to spend more time on the social media platform for example the for you page on Tiktok is a good example which characterizes the concept of flow because it provides the user which the content that he or she is familiar with hence keeping them hooked. This leads to more chances of being bombarded with ads which will in turn increase the chances of maximizing the profit. This is very evident for the case of Instagram and other popular social media platforms.
