Infrastructure is “the basic physical and organizational structures and facilities (e.g. buildings, roads, power supplies) needed for the operation of a society or enterprise”. This is a very interesting topic when considering social media. When thinking of Tik Tok, the organizational structures needed is a fascinating topic. The app uses hashtags to find out the user’s preference and the type of video that the user likes to see. Tik Tok tracks the videos that you like and it sees how common that the hashtags that are on each of these videos are and it puts more of these types of videos on the “for (fyp)you” page. This allows the fyp to be changed towards the user’s preference and it will keep the users on the app for a longer time. The more time the user is spending on the app the more money Tik Tok makes because of the sponsored ads that are in the app. This is all taken into account to bring in more money so that Tik Tok can keep growing.
