The quality of a company is defined by the customer, which means in the case of YouTube, providing a satisfactory service for users and viewers is an everyday job. In the past couple of months, the google owned company, YouTube, has been criticized for their handling of YouTube star Logan Paul. YouTube’s mission statement is to give everyone a voice and to show them the world. YouTube believes that they are making the world a better pace by providing a place where people can listen, share, and build communities through their stories. There are also four essential freedoms that YouTube wants their video streaming service to practice, Freedom of Expression, Freedom of Information, Freedom of Opportunity, and Freedom to Belong. That being said YouTube will not allow nudity or sexual content, harmful or dangerous content, hateful content, violent or graphic content, harassment and cyberbullying, threats, or child engagement. These guidelines are clearly stated on their company homepage, and users with YouTube accounts are made aware of these rules before awarded their account. With these company guidelines in mind, it is the opinion of every viewer judge YouTube on their quality, or ability to hold by these guidelines. The problem with a website that has the level of traffic that YouTube has every day, from all over the world, is when a video post breaks these guidelines, like that of Logan Paul, it seems as if YouTube did not do their job of censoring bad content. Logan who is ranked 11th overall with 314 million views on his videos at the age of 22 received his first strike from YouTube after his trip to Japan, and most notably Aokigahara, or more commonly known has japans suicide forest. On one of his vlogs from the trip he looked for and found a suicide victim, who he eventually posed with, and said non-sensitive comments towards the victim and the situation. After a leave of absence from his video blog, and a global public backlash at him, and his videos, Logan return with an apology and a documentary about suicide prevention. Unfortunately, about a month after his return, YouTube customers are appalled at a video posted by Logan of him tasering a rat, and a tweet in which his stated he would eat a Tide Pod for every retweet from his 4.2 million followers, an act that has sent many to the hospital. YouTube took down the video of Logan in Japan from their website and has removed all advertisements from his channels. With Logan Paul’s YouTube channel being such a huge platform, the attention it gets from YouTube customers, demands extra attention from YouTube management. Following these acts from one of YouTube’s most popular users, there may be prevention costs inflicted on YouTube for not preventing an instance where their product fails to satisfy its customers. These costs can include the opportunity cost from companies dropping their ads from YouTube, as to avoid being associated with a company that allows people like Logan Paul to post horrific content. In conclusion, the quality of YouTube is questioned in two major factors after this Logan Paul incident. First, with the restrictions to video posting on YouTubes page, they need to be more responsible and have better security in place to avoid poop content from being posted. Second, with this incident occurring on such a popular page, that was heavily used for advertisement, what levels of screening does YouTube have to ensure quality from those most popular on their website.