Culture Industry
Culture Industry
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- Adorno and Horkheimer
- It refers to the standardization of cultural items as film, radio and art (+ consumer society and mass media)
- We have become standardized because companies re-produce products that fits with our needs and demands – they produce our needs and desire
- Adorno and Horkheimer criticize the “culture industry” or the popular culture
- It is making a society that is made of mass culture and industrialization instead of encouraging freedom and individuality
- Profit over consumer well-being
- It is making a society that is made of mass culture and industrialization instead of encouraging freedom and individuality