Culture Industry

Culture Industry

• • Adorno and Horkheimer
  • It refers to the standardization of cultural items as film, radio and art (+ consumer society and mass media)
  • We have become standardized because companies re-produce products that fits with our needs and demands – they produce our needs and desire
• Adorno and Horkheimer criticize the “culture industry” or the popular culture
  • It is making a society that is made of mass culture and industrialization instead of encouraging freedom and individuality
    • Profit over consumer well-being

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