I do not watch a lot of TV in which I would see commercials. I tend to exclusively watch Netflix or prerecorded shows that my family will then fast forward through the commercials of. Therefore, the ads I am exposed to are mainly embedded advertisements or advertisements on the Internet (which, for me, especially this year, tend to be political ads). In considering this, my favorite advertisement is not on specific commercial or ad, but rather a form of embedded ads.

I listen to a lot of podcasts. Of these, one of my favorites is “Pod Save America” by Crooked Media. This podcast is about current news, particularly within the American politics sector. In the beginning of the podcasts and again about halfway through an episode, they read copy from their sponsors. Whether their sponsors are Oatly, Honey, Squarespace, Cash App, or more, they always add personal commentary to the copy. Sometimes this commentary is joking about the copy itself, other times it is relaying stories about using the goods they are advertising. One of the running tropes is, when advertising for Cash App, they will recount different situations one of them had to Cash App another one. Each time, this small anecdote references a long running joke in the podcast or is jokingly picked apart by the other hosts. No matter what they do, they add humor to the copy which makes me want to continue to listen to the ads rather than skipping over them. Additionally, the way these ads are embedded into the podcast has made me want to look into these goods. I have personally downloaded Honey and tried Oatly because of these advertisements.

This is a link to the podcast they did after Super Tuesday. The timestamps for the advertisements are 0-1:15 and 22:50-25:00.