This website features The Beatles’ 1964 televised performance of “I Want to Hold Your Hand” on the Ed Sullivan Show, and argues that…

The Beatles’ 1964 performance of “I Want to Hold Your Hand” on The Ed Sullivan Show helped facilitate the shift from ‘rock and roll’ to ‘rock’ with the help of television; the television broadcast, with its use of new camera and sound advancements, made The Beatles’ unique style accessible to a wide audience and motivated the ongoing sexual revolution.