In the case of almost every business, customers waiting in lines equates to lost efficiency and revenue. Interestingly, more and more restaurants in the food business are stopping the use of reservations. This can increase wait time and frustrate customers looking to eat at a restaurant. This frustration can be reasonably avoided if restaurants allow its customers to call ahead of time to see what the wait time is, or making a reservation. Why would any business, or restaurant, encourage an increase in waiting time and, consequently, dissatisfied customers?
A restaurants reservation policy is often based on the atmosphere they are looking for. Small, organic restaurants have become much more popular and are spreading across the country. Many of these restaurants don’t believe in reservations because they want to maintain a feeling of equality, and encourage people to wait and enjoy the atmosphere. Other reasons revolve around simple efficiency. If someone has a reservation at 7:00pm and shows up 30 minutes late, the 9:00pm party will have to wait. The amount of time spent with no one at the table leads to lost money.
What other reasons can you think of in favor, or against a restaurant using reservations? Are there any tests or criteria from our class that can be used to help make this decision?
Attached below is the link to an article about a hotel restaurants and their varying policy on reservations? How do these hotel policies align with your opinion?