How powerful are doritos?

http://www.adweek.com/news/advertising-branding/how-doritos-super-bowl-ad-kicked-twitter-conversation-about-birth-control-169493

Like so many of Americans I look forward to the Super Bowl for all the great commercials that come on throughout the program. However, I have to admit that this year I was watching for one reason, and that was to see Peyton Manning and the Broncos take home the win!

To be honest, this year I was a little disappointed with the commercials. There were only a few that I can remember, and even fewer that I can remember liking. But I do remember this one, and thought it was light hearted and funny. I know the history that Doritos has with their outrageous ads, so I usually look forward to their creative pieces.

But this morning I was looking around on Adweek and I saw this article. Here is the ad below.

Like we have learned in class, people make what they want out of different media. I find the article a little crazy, to think that Doritos had such a hidden agenda with a commercial like this seems a little far stretched. Did you get that from this article? Are there times where you watch a commercial and take away something completely different than what everyone else does?

One response to “How powerful are doritos?

  1. Brandon Johnson

    YEAH BRONCOS! VON MILLER MVP!

    Sorry, I had to. I highly doubt Doritos put that much thought into the commercial. It does seem to be getting a good response, though. I agree, Doritos has had a great run of Super Bowl commercials, this one included.

    Personally, my favorite was the haunting masterpiece that is Puppymonkeybaby: https://www.youtube.com/watch?v=ql7uY36-LwA
    I love the freaky animation on this.

    Out of the car commercials, I liked the Honda singing sheep, because it integrated the product well, and the Prius car chase (same reason). Christopher Walken was good, but I’ve already forgotten what he wanted me to buy. I think the biggest bust was the huge waste of Liam Neeson. I have no idea what he wanted me to buy. I think it was a TV?

    The Kevin Hart “First Date” commercial won USA Today’s Ad Meter:
    http://www.usatoday.com/story/money/business/2016/02/07/super-bowl-ad-meter-picks-winner/79886286/

    I thought it leaned a little hard into the “Dad stalking his daughter’s date” cliche, but Kevin Hart is funny.