Daily Archives: February 8, 2016

How powerful are doritos?

http://www.adweek.com/news/advertising-branding/how-doritos-super-bowl-ad-kicked-twitter-conversation-about-birth-control-169493

Like so many of Americans I look forward to the Super Bowl for all the great commercials that come on throughout the program. However, I have to admit that this year I was watching for one reason, and that was to see Peyton Manning and the Broncos take home the win!

To be honest, this year I was a little disappointed with the commercials. There were only a few that I can remember, and even fewer that I can remember liking. But I do remember this one, and thought it was light hearted and funny. I know the history that Doritos has with their outrageous ads, so I usually look forward to their creative pieces.

But this morning I was looking around on Adweek and I saw this article. Here is the ad below.

Like we have learned in class, people make what they want out of different media. I find the article a little crazy, to think that Doritos had such a hidden agenda with a commercial like this seems a little far stretched. Did you get that from this article? Are there times where you watch a commercial and take away something completely different than what everyone else does?