Personal Contribution- RentRedi

At RentRedi, I have had the opportunity to contribute directly to initiatives that have improved the company. One clear example of this is my monthly marketing attribution report. Each month, I use technology to track each new customer’s journey through all of our marketing platforms. Doing so enables the team to see which platforms are creating conversions and financially benefiting the company. Then, they can adjust the marketing budget as needed. I also work on similar projects that the team can use to adjust their marketing tactics and budget. Another example of this occurred when I analyzed the company’s email marketing campaigns. I analyzed different messages and email strategies to build a new, optimized campaign to send to potential customers. In sum, I have been fortunate to have the opportunity to take the reins on data analysis that has led to direct changes in the company’s day-to-day operations. I have a lot of time left with the company and look forward to helping improve many different aspects of RentRedi’s marketing process.

Moving forward, I have many ambitions for how to use my abilities to help RentRedi. One specific goal I have is to learn more analytic tools such as Facebook Ads. I have become relatively comfortable with Google Ads, but I understand the importance of learning the main marketing tools that are available. Doing so will allow me to contribute to the optimization of thee platforms. Learning these tools will also help me in applying and working at new companies. I would also like the opportunity to learn other technologies that are relevant to marketing. Obviously Excel is an important tool for the business world, but there are a lot of other technologies that are incredibly important for marketing. I believe that if I learn these tools I will be able to contribute to the company in new ways. While RentRedi is a great company, I am confident that my time spent analyzing data will lead to many new insights. I also hope to spend time working with different people and analyzing different aspects of the business. While much of my work has been focused on marketing, I believe I have the ability to contribute in a variety of ways.