Blue Diamond Growers: A Global Success with Local Problems
Author: Chloe
The California-based Blue Diamond Growers company produces 82% of almond production in the world. This company has known global success through a remarkable advertising strategy and the continuous creation of a diversity of products. Popular demand for almonds has risen dramatically in the last two decades, and in 2012, U.S. per capita consumption of almonds represented 2 pounds!
However, its corporate success at an international level has entailed a number of problems at a local level that will have a visible impact on the future if the company continues to apply its environmentally-problematic practices.