Lululemon Leggings: Irony Sewn into Every Pair

Lululemon Athletica, Inc (Lulu) is a Canadian athletic clothing brand specializing in women’s yoga apparel, most notably yoga pants/leggings. The company has worked to build and maintain its reputation as an environmentally and socially ethical brand, citing its robust sustainability initiatives and standards for its suppliers. Lulu’s pull marketing strategy reveals the brand as a hybrid comprised of yogist and consumerist values. From production to consumption, differing and sometimes conflicting philosophies and practices are weaved into the Lulu leggings final product. For more information, Visit my Storymap