Going Nuts about Nutella

With every jar of Nutella sold across the world in every 2.5 seconds and being the third most liked Facebook page, it is safe to consider Nutella as a global success today. While we consider it well-loved by American consumers today, has Nutella always been popular among American consumers when it was first introduced? While most of the inputs that will be discussed in this Story Map originate from the developing South, what allows Nutella to posit its image as a high-end, luxurious cream spread in the consumer’s world?

What really goes behind this jar of goodness? Click here to find out!