Coca-Cola Life: Consumption StoryMap
Coca-Cola Life is a new coca-cola product characterized by its unusual green label, the use of stevia to lower the calorie count, and the new PlantBottle that it is packaged in. It is is marketed to adults who are looking for a healthier soda option. The product is intended to be green with all the connotations we associate with the word, healthy, natural, environmentally friendly, or at least, more so than other products. For the intent of this StoryMap, we will define a “green product” as one that is healthy, sustainable, and environmentally friendly. It should be clear that Coca-Cola life is not a green product, but it can still be analyzed as an attempt to meet that demand. This StoryMap follows the different aspects that make Coca-Cola Life “more green,” from the ingredients to the packaging, to show how demand for greener products can be created by both companies and consumers, and then met.