Fat Tire Amber Ale – Please Produce Responsibly

Fat Tire Amber Ale, produced by New Belgium Brewing Company, is manufactured in Fort Collins, Colorado. The company focuses on beer and sustainability. The name “Fat Tire,” is based off the founder’s place attachment to Belgium after biking through the country in 1991 and tasting a variety of local ales  It is fascinating to consider how a craft beer, typically known as small brewers and local companies, works with manufactures all over the United States and Europe to produce one bottle of beer. Additionally, New Belgium Brewing Company is extensively involved with the Fort Collins community, mobilizing the inhabitants of the city by providing employment and supporting environmental initiatives.
This story map will explore 1. How the bottle is made and 2. How New Belgium uses sustainability as a niche in their market