My favorite ad of this campaign was Obama’s “Yes We Can” ad. I thought it was very clever how they turned his speech into a catchy song> Plus, the use of famous artists and actors endorsing him in the video spoke volumes for people because a lot of people idolize these celebrities. I also think the actual message of what he was saying was inspiring and moving
Link to ad:http://www.livingroomcandidate.org/commercials/2008/yes-we-can-web#4414
Another ad that I found to be very interesting is the “Country I Love ad”. I understand that Obama had to appeal to the white audience as well so I took this commercial to be one of those kinds of ads. He is surrounded by white people throughout the entire video, he even only shows his white family members. He also speaks about values and growing up in the midwest. These things seem to me like he was trying to resonate with white families and gain their votes. There wasn’t much talk about the black community at all.
Link to ad: http://www.livingroomcandidate.org/commercials/2008/country-i-love#4420