This ad features former NFL quarterback, Peyton Manning. It’s funny, but it takes advantage of the Ad Vericundiam fallacy. Manning was a professional football player, and he is meant to represent strength, power, prestige, and overall desirability. He is a stereotypical “alpha male” and was idolized by millions of Americans during his playing days. The ad is for DirecTV’s NFL Sunday Ticket package. Although plenty of women watch football, this ad is targeted at men, many of whom both want to have access to every game on Sundays, and have some kind of insecurities about their masculinity. The humor in the ad masks the fact that DirecTV is addressing both of these factors. People are drawn to the star-power and celebrity of Peyton Manning, and making them more likely to want to buy the product. Manning is no authority on which TV package is best. In fact, he can’t even watch games on Sundays because he’s playing in one, but this fact doesn’t register with the viewer. Additionally, the “high voice” version of Manning is meant to contrast with the regular Manning. As I mentioned before, the regular version represents the idealized alpha male, who many men want to become. A high voice is stereotypically associated with less masculinity, and is depicted in the ad as a worse alternative to the real Manning. Even the way he is dressed and the settings where he finds himself are meant to make him seem less manly. The ad is entertaining, and creates desire for the product, as well as a subconscious fear of not having the product.