Growing up, I was- and still am- fascinated by things that moved. In particular, things that could transport people from place to place, such as cars, trains, airplanes, ships, and so on. Once I earned my driver’s license, I yearned to have a vehicle of my own so that I could be more independent and really enjoy the “full high school experience” I’m sure we all heard about when talking with our friends about their vehicles and the places they could go with them. Besides this, my family has adopted a rule when it comes to car buying: “Either you buy a Toyota or a Honda, but don’t dare buy a Nissan.” While I won’t get into the reasons why my family and I comply with that rule, I will say that every time a Toyota or Honda ad appeared on the television, it had my family’s undivided attention.

In this Honda CR-V ad, what I like most about it is the emphasis it places on safety. Throughout the ad, Honda reinforces multiple times how the vehicle can keep you centered in your lane without you having to manually do so. On that note, they are also reeling audience members, like myself, because this is a technological innovation associated with driving! If I, the driver, have to worry less about whether or not I’m centered in my lane when, say, I check to see why my younger sisters are thrashing about in the backseat, then I can assume that my family’s overall safety in the vehicle is solid no matter what life might bring about. Beyond this, the alluring factor of technological innovation is highlighted by the blue colors and upbeat music playing in the background, which, in a way, takes you from reality and into this dream state Honda wants you to be in while watching their ad. In essence, Honda’s message of “The Power of Dreams” is supported by many ad elements that have convinced customers to purchase this vehicle for its dependable safety features and technological innovation that other car brands hadn’t reached the surface of yet. Plus, their purchase of a CR-V is like an investment in their dreams.