Tiffany’s Advertisement

Apart from being an advertisement that my family friend produced, I really love the way that this video puts a modern twist on “Breakfast at Tiffany’s.” As a cult classic movie, both the older and younger generations likely would have picked up on the reference. Furthermore, the use of Elle Fanning and ASAP Ferg makes Tiffany’s as a company more appealing and accessible to the younger generations, rather than available only to those who are wealthy and/or celebrating a special occasion such as an engagement or a birthday. Using such a well-known actress as Elle Fanning probably initially drew in the population who would recognize her, and then the shift in music to ASAP Freg must have drawn in the attention of other viewers. Furthermore, the dancing with the crowds of all ages is fun and upbeat, giving the video a sense of freshness in alignment with the floral arrangements behind many of the scenes. Finally, the use of “Tiffany blue,” Tiffany’s well-known marketing strategy, is exaggerated throughout the entire advertisement facilitating the connection between Tiffany’s and modernization.

One thought on “Tiffany’s Advertisement

  1. Theresia Keppel

    I think that this advertisement combines classic things that are recognizable, like the Tiffany blue, with relevant figures, like Elle Fanning and ASAP Ferg, makes this ad appealing to a large age range of people. I also like the way you pointed out that this ad removes the idea that Tiffany is only for the wealthy. This ad really balances old and new very well.

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