In my opinion, one of the best ads is the Right Twix vs Left Twix ads for several reasons. The first is the verbal message of the ad itself, for it gives a very simple, yet very clear, slogan of “Left Twix vs Right Twix”. By making these two entities seem on opposite sides of some issues, the ad works to create, through the verbal message, an almost debate about whether the left or right side of a Twix is better. This is a good advertising movement because by creating the perfect arena for a debate, the ads encourage people, even if they are joking, to have small conversations and debates about whether one side of the candy is actually better than the other and why, and in this way the ad both uses the media to create coverage of the product and also encourages further discussion of and purchasing of the product through word-of-mouth conversations and debates.

Additionally, this ad is strong because it utilizes both the verbal message and the visual message to tell a story. The story of this ad pertains to how the Twix bar came to be, and the competition that grew between the brothers of the left and right Twix. By making the creation of Twix, and the eventual competition between left and right Twix, the ad grabs the readers attention, for we are often inclined to follow stories and also uses the visual imagery to both further the story and pull the viewer in, and also to increase the appeal of the candy bar. This storytelling through words and visuals draws the viewer in and entices them to pay attention, maybe even sparking them to purchase a Twix bar. Overall, I think this is a good ad because it successfully uses verbal and visual messages to both create a competition between the left and right Twix, and to create a story; together, these factors pull in viewers, and can potentially increase the interest of the viewers in the products.