A few months ago, I was watching a lot of shows on Hulu, and the commercials that split up the show are often recycled and reused – to the point of it just getting stuck in my head. One of the companies that stuck with me was SafeAuto, not because of the direct promotion of the company, but because of the silliness of the commercial itself. Each commercial featured a product that is unconventional and definitely wouldn’t get a bid from SharkTank investors – like pajamas for your car and a jumpsuit that heats up your food when you work out. The voice-over cuts the fake promotion short by exclaiming “That doesn’t sound right!”, which is the part that starts that promotion for SafeAuto itself. My friends and I quote the “That doesn’t sound right” phrase in our everyday interactions, which makes the commercial even more comical. As I was thinking of commercials that I really liked, I struggled because no commercials were initially coming to mind. I began wondering what commercials I refer to the most, and I was reminded of these SafeAuto commercials from Hulu. However, I think it is interesting because I couldn’t remember the company itself, but I remembered the silly promotions of fake products and the phrase “That doesn’t sound right!”, making me wonder how effective the commercial was for the course.
In addition, I thought about the Super Bowl commercials that everyone talks about the day after Super Bowl Sunday. Of the commercials from last year, I recalled the Bud Knight commercials. I remembered really enjoying them because the commercials made up a trilogy series, which was entertaining to watch out for in the commercial breaks. I thought it was interesting to see the progression of the series, and the story line itself was so unique from other beer commercials. These commercials were really memorable, and they gave way to the famous “Dilly Dilly” phrase. While I wouldn’t say these commercials are my favorite, they are impressionable for the uniqueness and audience it drew.
I love the Bud Light commercials because of how they always end in “Dilly Dilly.” I think making enjoyable commercials is a strong marketing technique because everyone hates advertisements, so to find one that you actually look forward to seeing is rare and makes the product very memorable.
I also really enjoyed the “Dilly Dilly” commercials. I think that it was a good slogan that people remembered because the ads were funny and interesting. It is simple but everyone knows that it is associated with Bud Light.
I also enjoyed the Bud Knight commercials because it always got stuck in my head and obviously did with a lot of people based on how the term “Dilly Dilly” spread so quickly. It was a simple trilogy but somehow made a huge impact on the American culture and everyone knows it belongs to Bud Light.
This really shows why slogans are so important in advertising. You can come up with the most brilliant ad campaign, but it’s really nothing without a good slogan. Slogans are what keep the commercials in our heads, which keeps the product in our heads.
Personally I don’t think slogans are really that critical, or at least not for me. The overall quality of the ad is what causes an ad to stick in my mind, rather than the slogan.