Today, I found an article in the Huffington Post that serves as a great example of the power of media in social movements. Last week, One Million Moms (an affiliate of the American Family Association) attacked JCPenny for hiring Ellen DeGeneres based on her sexuality. In the “Gay Voices” section of the online newspaper, activist and blogger Scott Wooledge, gives reasons why the smear campaign will actually be ammunition for the LGBT community:

“The LGBT community owes a great big thanks to the “One Million Moms” (actually, closer to 40,000) for launching the best LGBT-friendly public relations blitz the community has seen in ages, and battering Christian conservative’s image in a way the LGBT community could never hope to do.”

The fact that One Million Moms is using moral judgement as grounds for employment discrimination has even gotten Bill O’Rielly talking. (In the article, there is a clip of O’Rielly passionately defending non-descrimination in the workplace.) In addition, GLAAD, the Gay & Lesbian Alliance Against Defamation, has started a campaign in response, called “Stand Up for Ellen”.

http://www.huffingtonpost.com/scott-wooledge/million-moms-ellen-jcpenny_b_1272420.html

Thoughts?