https://www.youtube.com/watch?v=GAuDTd2-Z1k
When tasked with finding my favorite advertisement, the Mathew McConaughey Lincoln commercials immediately jumped to the front of mind. I do not know of the Lincoln Nautilus one is my favorite (the car certainly is not) per se, but it is the most memorable. As a car enthusiast, I love anything and everything about cars even if it is a mundane semi-luxury crossover (aka the antithesis of an exciting car). Also, who does not love Matthew McConaughey? If you do not, then I would like to meet you to understand why because it is unimaginable. Furthermore, playing pool is pretty fun. Cars plus McConaughey plus Pool is a solid recipe for success. I am sure I have enjoyed watching other ads more, but none are more memorable the Mathew McConaughey and Lincoln commercials.
To relate my chosen advertisement and the assigned reading, I think that the ad attempts to correlate McConaughey’s lifestyle and him driving a Lincoln. McConaughey is portrayed as living in a beautiful house, surrounded by friends on a nice day, and having a good time. Those three things are desirable, so it follows that since he has those and also a Lincoln that the car is equally as valuable. At least that is the advertising spin on it. Furthermore, the music has an air of occasion and mystery to it. Lincoln is trying to connect those qualities with its mundane crossover. The inclusion of Mathew McConaughey playing a game of pool with one of the spectators saying “I’ve never seen that before” is the icing on top. When McConaughey does a crazy pool move, it flashes between the shot and the Nautilus implying that both the pool shot and the car are something out of the ordinary. The appeal of the car is further accentuated when McConaughey states that he has seen the crazy shot and car before, showing that they are not out of the ordinary to him. Doing the crazy pool trick shot may not be attainable but the car is, so anyone can have something that Mathew McConaughey has. And, that thing can be something others are impressed by.
I think an actor like McConaughey with his Texas roots provides a dichotomy of wealth and blue collar that appeals to a variety of people. I personally also like McConaughey and so always enjoyed when these commercials were on regardless of whether I really am interested in buying a Lincoln car or not.
I think this ad is a perfect one to demonstrate the use of celebrities in ads. Because Matthew McConaughey is a popular figure, not only are people intrigued by him, but they now think that they will be more similar to him if they purchase a Lincoln; whether that is true or not.
I also feel like women love Matthew McConaughey, so this could also target a woman demographic as well. I am definitely biased in this statement because I love Matthew McConaughey and pay extra attention to the ads he is in!!