Alright, so every Super Bowl, I watch the game and am actually interested in who wins, but the one thing that higher on my priority list is watching the Avocados From Mexico commercials. The way that the director and writer compose these masterpieces is something that I will never understand but always want to learn. These could be the funniest ads of all time, and I will tell you why I believe they need to do this.
So you typically do not see any fruit or veggie ads on the television unless it is a drink or maybe the occasional Green Giant. The reason for this is because if you go to a grocery store and want an apple, you will go in, grab a plastic bag, and put the color of your choice in. Easy. However, companies like Avocados from Mexico need to get their name out there because an avocado is just an avocado, so differentiating themselves is a must as they compete against the massive store.
They use a humorous bit that has ABSOLUTELY nothing to do with avocados. Then, at the end they put a very bright green guac with them munching on chips to make it stick in your brain, so you go, “dang guac sounds so good right now, let me go to the store and grab a bag of Avocados from Mexico.” I think the way they draw in their audience with hilarious stories is why these commercials work for the company. I personally only buy these avocados because of the craftsmanship of the ads.
I also love these commercials – I watched this one and laughed so hard. Avocados from Mexico makes ads very memorable and funny plus their catch phrase/show tune is hard to forget so that people will go out to purchase their product specifically.
I’m a huge fan of Super Bowl commercials, and this was one of my favorites. I think that by making the beginning of the ad so ambiguous — in a way where it could be an ad for literally beer or cars or pizza or anything else — leaving the audience waiting until the end is a great way to guarantee that the viewer sees the entire thing.
I also love watching super bowl commercials my friends and I make it a thing to pick our favorite from each year. I like that you chose to buy these avocados because you impressed with their marketing. I have never thought about brands of produce before even if I see an advertisement for them.
I really liked the fact that you talked about the event that surrounded the ad. This form of “embedded advertising” such as implementing a commercial in the middle of a popular event such as the super bowl is so effective. Also, I think commercials like these that use peripheral methods to get to their product or mission is so interesting as well. It shows that we don’t really even want the avocado, but rather the experience it provides or the culture it gets us in